Sure it rolls of the tongue, just like the late night informercials selling juicers and vaccuum packing machines to help save you storage space. But can you really teach or inform a room of, safest to assume, people who’ve never heard the term before?
Doesn’t seem to make a lick of sense when you think of it as such, and anyone who is truly in the know in the industry will tell you, SEO isn’t something you learn, teach, or even give a strong idea of, over a long lunch.
Say it with me – Search engine optimization is not quick fix. It is not flash in the pan success in advertising. SEO is long term, strategic success in online marketing. It’s a long term plan, with very real, very measurable results in driving traffic to your website.
Recently, it’s seemed that an additional misunderstanding of SEO is that it doesn’t sell your products or services well enough. Optimization isn’t a salesman so to speak, SEO is more like the car the salesman used to get to your home in order to sell you the goods. It doesn’t matter if the salesman (your website) arrived in a gleaming, brand new, state of the art shuttle (SEO), if it’s poorly dressed and hard to understand it’s goals and motives.
You may be advised to have a new website built, to have it restructured, or any number of things. Traffic and exposure to the world is our business. We will bring you the people, it’s up to you to sell yourself from there on in.
Not that this is terribly long to read, but to summarize ::
SEO is NOT a get rich quick business model.
SEO is NOT to be taken lightly.
SEO is NOT a salesman, it’s a vehicle to bring you your customers.
SEO IS the best return on investment, marketing wise, that you can use for your business.
SEO IS long term.
SEO IS is becoming increasingly important, every single day.
SEO IS much, much more than Twitter, Facebook, blogging and Adsense.
Don’t be fooled into simple explanations for the artful science of search engine optimization. You do yourself, and the industry a disservice.