The golden chalice in search results has always been the same, that finish line that you always strive for, number one in the results. I’ve written previously about the ‘why’ to avoid the so called SEO companies which guarantee you a position at number one, simply because it’s not up to them. No bs, no fuss, no SEO company can tell you exactly where they can plant you in the results. We absolutely shoot to be number one however, and while there is the prestige associated with the top spot, there are also much more important reasons to place you at the top.
Simply put, when it comes to search traffic if you’re not number one, you’re missing out on a tremendous amount of potential conversions. Where position is concerned, if you find yourself in the top spot on average you’ll pick up nearly a third of all search traffic for that term. And if you’re in a highly competitive niche that receives thousands of searches a day, that translates to a very large amount of potential dollars you could be losing out on. The drop of search share from position one to position two is nearly half as much, with just 17% of the market share. Second to third it drops another 6% and the numbers become abysmal after that point.
And that’s only when you count in where you rank on the first page of search results, and let’s be honest, when was the last time you saw only one page of results for a search term? Knowing how much of a drastic change can occur in search share from position one to position two, if you’ve found yourself on page 2 of the search results instead of the first page.. I’ll let the following image speak for itself.
You can read more about the report containing this information here. After you’ve done a quick search for your website on your key terms, and you’re ready to improve your online presence, feel free to call.