Search Engine Optimization (SEO) is a virtual no brainer when it comes to the long term marketing of your website. When you work to develop your website using SEO strategies you will likely focus most of your approach on the development of knowledge-based content filled with keywords or phrases that assist in positive site rankings.
Some online business owners do themselves a disservice by stopping short of full optimization. For instance site development can include adding SEO keywords and phrases to meta titles. This is information visitors will not see, but search engines will. Since they pay attention to the meta titles shouldn’t you?
Some website owners also stop before they provide a full compliment of SEO strategies in other text based areas of their website. This may include the ‘about us’ section that allow visitors to learn more about the company. Presumably your SEO keywords relate to your business. The use of those keywords in this section is very important.
Site owners can tastefully place their keywords in product descriptions and the frequently asked questions (FAQs) segment of their website.
Your home page should also include SEO strategies. The truth is you should pay attention to every single page and every text entry you place on your site. This includes any forums or blogs you might host on your site.
One area that is often overlooked when it comes to Search Engine Optimization is the photos you might display on the site.
Visit virtually any website and roll your cursor over a picture. In most cases a small yellow box will pop up and a series of words will pop up to describe the picture. Most visitors do not use this function so enterprising web owners will use photos to increase their SEO exposure since search engines do pay attention. You can use the name of the website or the primary key phrase you are using to enhance search engine placement.
There are other areas where SEO principles apply, but the above principles should help you fully develop a website that is inviting to a system that can do more for the long-term marketability of your site.
SEO principles are not the stuff of overnight success. In fact it can take several weeks for search engines to crawl and index your website to improve your website’s placement in overall search rankings.
Think of SEO like you might a mutual fund. You invest in SEO, but the accumulated interest can take time to mature. Ultimately it is a sound investment, but your interest is always drawn later than your investment. It also has the potential to return more than you invest.
It always surprises me to see web owners who refuse to consider the use of SEO because they believe that the merit of their business is based exclusively on marketing skills that may be best applied in a brick and mortar environment.
The problem is the skills associated with online marketing operate on a different platform. You will help yourself, search engines and best of all your potential customers by making sure your site is optimized for search engines – all the way down to the photos.