When you’re looking at any kind of online branding or search engine optimization, there are a whole bunch of points you need to keep in mind. There’s all of the technical stuff, which has been covered in this blog a number of times. Things like your content management system, your coding structure and how clean it is and if it’s to proper web standards. Your content need to be clean and concise, and ideally be keyword rich and act as link bait so as to encourage other websites to link to your site.
A major element that unfortunately seems to be over looked, or perhaps misinterpreted, is budget allocation. The two major budgets that you need to keep in the fore front when considering SEO or online branding, are the budgets of time, and money.
Where the monetary component is concerned, it’s going to fluctuate depending on what your target is. Everyone would love to be on page 1 number 1, but what it takes to get there is different for everyone. It shouldn’t be any surprise that to hold the number 1 spot locally, takes a much different budget amount than that of a website trying to take the top spot nationally. It should also be known, that in order to place in top spots is going to take more than a few hundred dollars in a one time payment, online branding and organic search engine optimization are not one time deals or costs.
That’s the monetary cost where your website optimization is concerned, and as far as time is concerned, there needs to be realistic objectives as well. Smaller, local targets can be hit quicker in a search campaign, while massive national campaigns will take much more time to climb. The small local campaigns can begine to show results in as short a time frame as a few weeks, while larger campaigns can take a few months to show the improvements deemed necessary.