SEO Mechanics

In frequenting a forum or two, I’ve come across some rather interesting questions and scenarios from time to time. Potential clients asking about techniques, both white and black hat, SEO “experts” posing questions that they should undoubtedly know the answers too, in order to consider calling themselves even an SEO, let alone an expert.

Today I encountered a scenario I wasn’t entirely ready for, a person who used to create and publish advertisements under the Google Adwords program, wanted to use Google as a reference on a job application for a position as an “SEO Expert”.

The biggest and most blatant problem with their question being notably; under Adwords, you don’t work for Google. The relationship between yourself and Google, is one of independant contractors, not as an employer/employee relationship. So, out goes that reference.

The second problem, and it’s as much a pet peeve as an actual issue, writing Adwords does not qualify a person to be a search engine optimization expert. Trying to draw the comparison between the two, would be the same as having applied to be a mechanic after changing a tire on your car.

Would you go see that “mechanic” with your business, knowing his prior experience?