An optimized website
What they say: Even if you don’t actually sell products online, a website gives potential customers and investors the opportunity to find out more about you and your company. For a website to be effective and bring new customers and investors to your doors it needs to be seen. Search engine optimization can help position your website on the first few pages of the search engines which means it’s much more likely to receive visitors.
As well as ensuring the copywriting on your website is optimized with keywords, you need to make sure your web developers or designers have created an SEO friendly website.
With 65,000 new websites coming online every day, not including new pages and blog added to existing websites daily the chances of you ever seeing high traffic and rankings without a BIG cost is near on impossible. Nobody ever mentions the cost do they.
Fact: Investment for marketing the website from approx. $1500 – $20,000 per month depending on size and your competition.
Active social media channels
What they say: Having a profile set up on Twitter, Facebook and LinkedIn (plus the numerous other social media networks) isn’t enough. For your social media campaign to be a success you need to continually interact with your network.
And to be honest who gives a crap what bus stop or pizza shop you’re at or what you have just eaten, Your top score on a farm game or flirting teens pretending while the parents are out. Get a life. Limited for business unless very local.
Fact: A full-time job to do it properly along with a full-time salary approx. $30,000 – $50,000 per annum.
An up to date blog
What they say: Blogging is one of the quickest and easiest ways to forge an identity for yourself online. Blogs allow you to share your expertise with your visitors and it encourages them to see you as a leading authority in your industry sector. As you build up your blog with opinion pieces, news stories and reviews you will create an online resource for your blog visitors.
Fact: Takes your time and money, time is money or employ someone to do it, another salary.
While there is a lot of information and help out there to get you started, do not be taken in by all the BS that people and company’s shovel out. Sure Google also has SEO guidelines which cover what you should and should not be doing in order to create a well optimized website. Check it out Rand at SEOMoz have a multitude of free blogs, videos and podcasts on their website to help people understand the basic (and more advanced) SEO techniques too, but the cold hard facts are it takes time, money and knowledge to be a real player. As I have said many times, pay peanuts and you will get monkey’s.
As a small business if you don’t have at least $20k a year to throw at marketing your online presence, forget it, you will never even scratch the surface, if some company gives you bullshit about the must have Facebook, twitter and rest accounts, run for the hills, these usually are the wannabe online marketers, with sharp tongues (usually forked) and snappy suits. You can get business from social, but it’s limited, search is and has been #1 from the start and will continue for a very long time.
Ask yourself what you do when you want something, whether on your phone, laptop or desktop, you search first.
Opinions are those of the writer.