Shaking the Google Tree

In a shift from the norm, with Google’s fourth quarter posted, near at the top of the list was a shake up of management structure. Eric is moving, Larry is in and Sergey will be coming up with new ideas.

Starting from April 4, Larry Page, Google Co-Founder, will take charge of Google’s day-to-day operations as Chief Executive Officer.Sergey Brin, Google Co-Founder, will devote his energy to strategic projects, in particular working on new products.

Eric Schmidt will assume the role of Executive Chairman, focusing externally on deals, partnerships, customers and broader business relationships, government outreach and technology thought leadership–all of which are increasingly important given Google’s global reach. Internally, he will continue to act as an advisor to Larry and Sergey.

It’s not a reflection on the news that’s been made in the last year in the privacy debate according to the trio, but it’s about streamlining the decision making process.

Eric said: “We’ve been talking about how best to simplify our management structure and speed up decision making for a long time. By clarifying our individual roles we’ll create clearer responsibility and accountability at the top of the company. In my clear opinion, Larry is ready to lead and I’m excited about working with both him and Sergey for a long time to come.”

Larry and Sergey of course have nothing to say poorly about Schmidt, as fulfilling the role of CEO for the last 10 years he’s piloted Google to the top of the internet and made the company profitable hand over fist. The proof of such can be seen in the earnings report, in the fourth quarter of 2010 revenue was up 26% from 2009 to $8.4 billion. You can read the full disclosure on the Google news release.