Sibling rivalry alive and well – Google & Goojje

Google put it’s foot down on censoring it’s search results within China after the hack attempt on it’s mail system. A portion of the population praised the company, citing that it’s an important step within the social structure and evolution of Chinese society. While others panned the giant, using examples that they are only retreating since they couldn’t topple the local favorite engine, Baidu.

In the occurence that Google makes it’s departure, a search site going by the name “Goojje” (“big sister”) appeared to apparently appeal to Google’s (“big brother”) sense of responsibility. The sister site mimics it’s brother, using similar color and style elements; and it’s come to light that brother doesn’t like the flattery.

Google:

“Google accused Goojje of infringing on its trademark rights, saying the logo of the Chinese website could make users believe it was authorised by or linked to the US company.

In a letter sent to Goojje by Google’s lawyers, the US Internet firm demanded the Chinese site stop using the logo by Monday.”

Goojje appeared online last month after Google announced it wouldn’t stand for censorship within it’s results any longer. They say imitation is the sincerest form of flattery, but “big brother” decided that playing copy cat wasn’t fun anymore.