Google made a bit of a mis-step in the public arena already, what with their bummbled release of Buzz, what with making everyones information public to their email list. But in following the trends, Google has been dumping cash into Zynga, the creators of Farmville etc, in the neighborhood of $100 million.
If the hype is to be believed, Big G is working on another step into the social arena, perhaps this time on the gaming front. Farmville, Mafiawars, etc have huge followings within Facebook. Farmville alone has upwards of 60 million players in their portfolio, and it’s climbing. When asked directly however, if Google is entering the same social space as Facebook, Google exec. Eric Schmidt said:
“..the world doesn’t need a copy of the same thing.”
There’s a lot of speculation about Google versus Facebook versus Google, and while they’re both the major players in their respective arenas, they’ve both fell short when trying to enter the others space. Facebooks internal search is clumsy, and works only with their own pages, and Googles social platform was dogged with security and privacy concerns. With the money being pumped into social gaming, and Google already owning Orkut, speculation would lead to the idea that Big G does have something up it’s sleeve. Just what that might be however, remains to be seen.