Social Media and SEO

A post or two back was a bit about why social media isn’t going to be surpassing search engine optimization as the “golden egg” in advertising as it were. Interestingly enough, there is even factual evidence to add to the mix.

Tracking the numbers, traffic and uptime firm Pingdom, has proven that Facebook is demolishing all comers in the social media arena with 260 billion page views. When it came to monthly page views, Facebook was front runner by more than 10 times the views that MySpace had. There were nearly 60 times more page views for Facebook than Twitter, which ranked 4th in the study. It’s not a huge surprise that Facebook is the dominant entity in social media, but as little as 18 months ago (June 2008) MySpace was still larger worldwide, and kept a hold on that title for a few more months in the states.

At that time as well, there were a couple of key points, on Facebook’s end, which made the service unfriendly and unsearchable by Google/MSN/Bing. Being hidden behind a login page, and long, complicated urls were partly an issue for the soon to be giant. Since that time Facebook has made some changes in their privacy policy which allow users information to be crawled and indexed and searchable online, if they allow access. Allowing users to reserve custom URL’s was also a boon, as businesses had another advantage in their SEO efforts, by being able to reserve their business name as a portion of their URL. Much more conducive to being searchable as opposed to a string of random database numbers.

Are these the only factors which contributed to Facebooks overwhelming success? Of course not, but, when social media, embraces SEO fundamentals as a built in function of their website, it’s obvious they know where the merits of the internet are. Because after all, what good is it to sell advertising on a social media site, if it can’t be searched? And the best way to be found?

Follow SEO basics and fundamentals.