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Social media gurus losing lustre

May 27, 2010   //   by freshtraffic   //   New Media, social media, Winnipeg  //  Comments Off

I read a great peice recently about social media, it said Used car salesmen owe the Internet a big thank you.

Although as recently as last fall, their profession was ranked among the least-trusted in Canada, Web 2.0 has given rise to a hot new contender for that dubious distinction.

The social media guru — see also: social media rock star, cowboy, maverick, ninja, et al. — is becoming one of the Internet’s most maligned denizens, primarily due to a proliferation of posers exploiting the title for profit.

On Twitter alone, the self-described social media experts more than tripled their presence, from 4,487 to 15,740, between May and December 2009. And while many are the real deal a disproportionate number are charlatans who’ve left a snake-oil slick on the profession’s image.

Looks like they are moving over from calling themselves SEO’s to social media and new media experts.

I can well believe these numbers, in Winnipeg alone numbers have quadrupled in recent months, search marketing was the first big mover last year, increasing from around half a dozen to over 250 in one year.

If you hear you need Twitter, you need Facebook, you need YouTube, and we’ll set it up for you for 10 grand, run a mile, some of these clowns think just becuase they have a facebook page it counts as being an expert.

So the next time some new media company calls you wanting to charge your company for signing them up with a social media site and judging success from the amount of twitter followers you have, show them the door.

P.S. If your in Winnipeg, get a free social media listing at www.winnipeggers.ca

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