A portion of the SEO industry seems to be focused on this topic as of late, and while I can see why the idea that social media over taking search engine optimization may be seen as a very scary prospect, it really won’t be that bad. Let me tell you what I see happening.
Jon (fictional of course) cranks up the internet, goes on over to Google and decides to check out “deals on netbooks” for example. Upon hitting enter, and getting their search results, lets pause for a moment to see what it is that actually comes up for Jon to peruse. There’s the option of the sponsored listings off to the side of the page of course, as well as the organic search results which populate the center of the page.
Almost all users understand the sponsored links are on the edge of the page, and don’t use them, but there is a certain number of users who still use them, so that’s a positive. The center column, with all of the organic results, are where your organic SEO skills come into play. With a quality website, well written and properly optimized content, you will be viewable within those organic rankings. Now there’s a new twist however, using the more options tab, you can include real time posts into your search as well. Blog posts, twitters and the like can be intermixed with your results for a very well rounded opinion on the search Jon has made. A true SEO Expert will advise, and assist, their clients in the initiation and use of a blog as well as how to continually update their entries with relevant, quality posts.
The internet is an incredibly huge arena to have a presence in, and having a presence of authority isn’t just expensive, it’s priceless. And with the proper tending, skills, and time invested, it would be entirely possible for a company to rank exceedingly well in all 3 areas, practically ensuring the highest possible ROI on the SEO performed for their company.
Is Social Media going to overtake, and run past Search Engine Optimization as a more powerful form of marketing? No, but if you have the real SEO Experts working for you, they won’t try and feed you that mis-information either. True SEO experts will advise you, and assist you, on ranking highly in all areas of online marketing.