For a new business starting up, or for those looking to make their presence known online, the over whelming amount of options you have can be staggering. There’s pay per click, organic search engine optimization, social media and social media optimization, the internet is a speedway filled with potholes if you’re not careful.
Pay per click marketing, also known as AdWords, is a pretty straight forward marketing plan. It’s bidding on ad placement within relevant search results, to put it plainly. If your ad is deemed relevant, and you’ve won the bid, your ad will be displayed in a “Sponsored Listings” box on the results page. Basic optimization needs to be kept in mind, as well as the quality of your website and it’s landing pages.
Organic search engine optimization, SEO, or the holy grail of online marketing, are the results you see in the center of the page when you conduct a search. A fair amount of time, resources, knowledge and creativity are involved where organic SEO is concerned. Finding an expert in the field can be a difficult, if not troubling experience. In recent years, the field has become inundated with web designers, graphic artists and the like all proclaiming to be SEO experts. If you find your business is being contacted by parties wanting to sell you SEO services, here’s a little tip. After they tell you their business name, try searching for them. Because after all, if they can’t list their own business, how can they list yours?
Then we get into the bustling world of social media. Facebook, Google+, Twitter, and now Pinterest all vie for your attention. And as an added result, your customers attention as well. It’s incredibly cost effective, if not free, to become invested with social media for your business. The majority of your investment is going to be with your time and creativity. Taking the time to leverage all of the social angles is a consuming process, but it’s well worth it as it can quickly build a positive brand image.