Tag Teaming Google?

Google is the goliath in the search industry, of that there’s no question. There has, as of yet, to be any real David to come along and topple them successfully. Is it really any surprise then, that the little guys are starting to gang up on the big kid?

Bing, has setup shop with WOlfram Alpha, the latter being touted as a quantitative search engine, rather than qualitive. Bing, already marketed and pushed as the decision engine, partnering with Wolfram, being the answer engine, does seem to make sense. The Wolfram team said the new partnership with Bing would allow Microsoft to access “tens of thousands of algorithms and trillions of pieces of data” to incorporate into its results. And, as an added bonus, Bing gets limited Facebook integration and tweaks its weather results.

How does Google respond? An announcement about tweaked movie searches, and password protection for your SafeSearch settings. It may not sound like a whole bunch, but SafeSearch *is* a big deal, privacy and website/image filtering is an extremely valid concern in this era of (completely) free speech.

Between Google Wave, Bing, Wolfram, streetview, Bing maps, Facebook/Twitter integration, and the ever expanding list of features between the engines, it’s getting to be a very busy and exciting time in search.