Tag Archives: android

Google knows where you’ve been

If you have an Android or Apple smartphone or tablet, there’s a good chance Google has a fairly comprehensive idea of what you do and where you go every day.

Assuming you have the location history and location reporting settings activated — which you likely will if you regularly use apps like Google Maps, Facebook or Foursquare — and are logged on to a Google account, the various points of reference being recorded can be taken together to reveal a map of your movements.

Using a little-known Google site, you can actually view the data the firm has accumulated about your activities and see it expressed as a shockingly detailed map.

googlemap

 

 

 

 

 

 

 

 

 

 

First, make sure you’re signed in to the same account you use on your phone, then go to this Google website. The default view shows your movements from today.

Scary

 

 

 

 

The Google Worm

An interesting little theory for the New Year from Forbes: Apple is being eaten away inside by Google.

The Google Worm
The Google Worm

Call it “the worm strategy”—because Google is attacking Apple from the inside out.Over the past six months, Google has begun to systematically replace core, Apple-made iOS apps with Google-made iOS apps.

And this leads to a world where? Well there’s Android users, surrounded by Google search, and there are iPhone users, downloading Google apps—all of which make Google search a prominent feature. Interesting Yes?

However Google faces exactly the same problem that everyone else does: how do you monetize mobile? This is something that no one has managed to worked out as yet:

The key driver is that mobile CPMs are only 15 percent of desktop CPMs. As traffic migrates, seven ads on mobile bring the same revenue as one on the desktop, not good, because the lower CPMs coincide with lower click-through rates. With me so far?

Arrr

The problem is traffic is flooding from desktop to mobile and no one has yet really worked out how to make good money from mobile traffic. And there’s no certainty at all, although a good bet would be that if there is a solution to be found, that it will be Google that finds it, in the same way they did with AdWords for Web 1.0. ( I knew that would come back to haunt me one day) did they find it? or was it nicked from Overture, that’s another story.

Anyways gaining great chunks of iOS traffic through apps is just great, but that traffic still has to be monetised, so get working on ideas my friends, there’s money to be made here.