Not that it should be any great surprise, but when comScore released the the search data they’ve compiled for the November 2012 search volumes, Google was at the top of the pack. The search giant is still sitting neatly and strongly at the head of the marketplace with more than two thirds of the monthly search volume, with Bing and Yahoo (powered by Bing) search taking up just over a quarter of the search market.
It should be a rather pointed argument against the hype Bing enjoys conjuring up in the news, both search and technological, that even with their Bing it on challenge and the fuss that they made about the Google shopping services, public usage of Google actually went up from Octobers numbers. It doesn’t sound like much, it was 0.1% increase, but when you’re talking about billions of searches, even that small of a number means a massive amount of search data.
Last month there was somwhere in the neighborhood of 17 billion searches performed, and that was just in the U.S., so where did you and your website come up? If you find that you’re not able to easily answer that question without talking to your website administrators, there are a few basic steps you can look into. You won’t end up with a definite numbered position where you ranked in search, but it will give you an idea as to the kind of chances you’ve given your brand online to rank.
When you approved your site design, did you make sure to stay away from an all graphic, or highly graphic website with little to no textual content on your home page? Your home page is your primary bait which you use to display yourself online. Is your information relevant to your business, and are you an authority in your space? It’s incredibly important to make sure you have your content well written, and at the same time try and stay away from industry specific terms as you can cut yourself off from potential leads. Occasionally it’s a good idea to just read your website through, clicking on all of your navigation points to see if everything is in order and makes sense. Sometimes, you might give your own content a once over and realize that some information you’ve included is no longer applicable to your niche and instead of helping your visibility online, it’s hampering your position. Lastly, talk to your online branding associate and try and keep an open line of communication. Nothing can slow down your online growth like leaving emails and phone calls unanswered.