Tagged with " google"
There’s a new type of search engine making a debut on the web dubbed Trapit. It’s unique in it’s own right simply because of the premise it has been built on, by learning what it is that you search for it delivers similar results for you to look through.
It’s not an unheard of idea, or even really a unique one at that, Trapit however takes a step further and tries to make educated guesses as to your preferences. It’s the same kind of algorithm that Apple’s new Siri technology uses to deliver your answers to you as you ask for them. Trapit does specifically type cast itself as a discovery engine, not a search engine, that doesn’t preclude what they have deemed to be an upcoming competition with Google out of the picture. Trapit co-founder Gary Griffiths called Google an online yellow pages, saying that it works well for direct queries but not for getting to new content.
It’s an interesting idea and a different perspective on delivering search results to be sure. But it’s a rather curious thought that general users are in so far okay with the way Trapit works. The puzzlement is coming from remembering the public enjoys being able to have their privacy protected, as they should. And that there have been more than one concern or complaint registered in Google’s realm about privacy and about how your search terms are saved and or indexed as part of your search history. My question to the early adopters and testers of Trapit would be then: How do you expect that Trapit learns what you may enjoy? It saves your searches, either on a cookie on your computer or within their members database and extrapolates from their via it’s algoritm.
But then again, it seems that it’s alright for a little player out there to have access to your searches and (potentially) information, but not the big guys who are frequently held accountable. Perhaps it’s just another case of wanting to eat your cake and have it too.
It’s not a secret that the search engines have to frequently tweak their algorithms in order to shake things up a little on the SERPs. It also isn’t a secret that Google, Bing and Yahoo occasionally like to shuffle those results and sometimes you may find yourself without a positive ranking as you were accustomed too, only to find that a few days later you’re back where you’ve always been. So what point does it serve to remove you from your positioning, only to place you back? It can make you think, do search engines and SEO really make any difference at all if they can change things on a whim? The short answer is yes, the long answer.. well it’s the long answer for a reason.
In keeping with the times, you need to remember the web is everywhere. At home, work, on smartphones and tablets, it’s never been easier to be connected. And with all of that information at their fingertips, 9 out of 10 times people will search. They’ll visit Facebook or Twitter, Google or Yahoo and they’ll search for their answer or ask their friends for an opinion. For some it’s as small as what to have for dinner for any given evening. For others it can be as life defining as what area of a city to buy a new home in.
So yes search engine optimization matters and yes having a website is important. Google and Bing send out their robots and scour the web so that you don’t have too. They arrive on a site, chew through the content as quick as can be and ranks the new site against it’s current list. As a business, having your plumbing business on the top of the maps listings when someones water heater suddenly dies, means hundreds of dollars in difference to not taking the 20 minutes to set it up properly. There’s also the adword side of the search game which works on primarily a bid and auction system, so long as you have the best bid on a keyword you could rank on page 1 number 1 in the ad spaces.
That’s the cookie cutter steps that everyone should be taking or at the very least, be very well aware of that are available. This is where organic SEO comes into play. For what you could spend on an adwords campaign, if you put those resources and time into properly building and working on your website, you can rank in the organic listings for your key terms. This is also where you’ll notice when the search engines are doing their big shuffle when they reindex their results pages. First rule you need to remember about organic listings – if you randomly disappear with no warnings or emails from the search engine, don’t panic. Take a look at your site and ensure you haven’t broken any of the rules. If you’re good on all fronts, just wait at first. Be patient and wait to see what shakes out. Search engine optimization matters, as do search engines and having a proper website, not just a Facebook or Google+ Places page.
This is not a tribute to Steve Jobs directly. Although in the end it may be one of his greatest legacies.
I have been in the technology field for over 30 years. I have seen a number of radical changes that became metaphors for how things were supposed to be done. Many, but certainly not all, of these metaphors were created at the hands of Steve Jobs.
QWERTY defined the keyboard. The Apple II defined a generation of PCs. Sony defined what the home video recorder should be. The Mac defined what a Window and Window based programs should behave like. The iPhone defined how touch functions on a smartphone and what a smartphone is.
These defining products and the companies that produce them don’t always win the battle in the market place for various reasons but the idea sticks. The technology becomes iconic and lays the path for others to follow. Sometimes the followers overtake the creators, sometimes the creators win. The market is a brutal overseer.
Siri, the natural language interface for the new iPhone 4s, is one such product. It may not be the product that wins the battle in the market place, it may not be the specific product feature that everybody has to have in their pockets in 2015 but if it isn’t, whatever is there will be like Siri.
Imagine a world where you say to your phone: Find me the best Asian restaurant within 25 miles. Or: Text my wife to meet me at 21. Or: Schedule an appointment for me with Joe the PR Guy and send him a text. Or: Tell my friends on Facebook that our team won!
All of the sudden the only thing that matters is the answer. Nothing else. You won’t be looking at a search box, you won’t be landing on someone’s home page, you won’t be looking at an ad…In fact you won’t be looking at anything.
You won’t need to. Not all of your interaction will be voice driven but depending on your mobile needs a large portion of it could be. You no longer need to look at your phone to enter a query in a search box. You just ask for the answer and it will just give it to you.
The answer can come from a single source or a range of sources. The brand of search engine is no longer important, the brand of phone that you are asking the question on is. Your only relationship is with the phone. Either it works or it doesn’t. Search engines and web brands could potentially fade in importance.
The winner in this next interface battle gets to pick where and who it gets the answer from. If it needs three data sources, it uses three data sources. If it needs four, it looks at four. That complexity is all hidden and the user not only doesn’t need to visit multiple websites, the user doesn’t even need a special app. Siri, or something like it, becomes the great equalizer for data sources. An OS for voice as it were. It handles the complexities. You just need to ask it.
Will it do what Apple says it will? There was a time when you couldn’t trust what Apple or any technology firm said. You had to have it proven to you. Even though this is a new Apple, one molded by the demanding perfectionism of Steve Jobs, this is one of those times when you will need to know that the natural language interface works and it works seamlessly.
If it does, it becomes THE WAY that you want to interact with the device. The new QWERTY as it were. Maybe not all all the time but certainly with mobile search and more frequently than not with mobile local search.
It also become the great disintermediator in mobile. It may be the greatest disintermediator of all time. If it works.
So the big day has come and gone, Facebook talked about it’s new messaging service, and the web has been a cacophony of “Gmail killer” and other wild statements to that effect. And one of the funniest points I picked from all of the coverage of the day, was that Schmidt and Zuckerberg were almost playing nice, to a point. With their statements coming out generally like Schmidts “I’m glad they’re launching a service” And Zuckerbergs “Gmail and Gchat is an amazing service”, it’s almost like an unofficial truce of sorts.
I did however, come across a post detailing the top reasons why the new Facebook service will be “Facebook E-Mail Is Google`s Biggest Threat” and I had a really hard time making it past the second item on their list. I’m only going to share the headings of the points they’ve come up with, as the text that followed was almost uncomfortable to read. So headfirst we go:
Gmail means a lot – Okay great, Gmail means a lot. The text which followed that they used to back up their claim, was based on the idea that without Gmail, people wouldn’t use Google. And when I hit that sentance, I had to stop.
Search capabilities are there – And then unfortunately, I came to their second point. I had a hard time trying to wrap my mind around their claim that while Facebook’s search features are “primitive”; non-existant is a more accurate term, to think that they could come close, in the game that Google essentially owns, was ludicrous to read for me.
It’s where the users are – Granted now, Facebook is starting with a userbase of 500 million, definitely not a small number. But, if all you want to count are users, then if you want to include actual numbers, you’d need to include the average user base of Google to compare the two services. The point that made me chuckle here, was the assertion thatusers “spend over 700 billion minutes per month” on Facebook. That’s a whole lot of Farmville! And Googles aim? Speed up the web and it’s usage, not tie you in place.
Video – 500 million users, compared to Youtubes userbase, and the point was Facebook between June and July, Facebook saw unique viewers increase by three million, and total videos watched by 22 million. Funny thing is, all the videos I happened to see were hosted on Youtube..
Ads, ads, ads – I honestly can’t even go here.
The world, and especially the web are constantly growing and changing. It’s when things stay the same that they lose their appeal and die. Schmidt even made the point that it’s not that Google and Facebook have ever openly competed, but the media loves to drum it up that when any company launches any service, they’re competing with someone. When in fact what really ends up happening, is we all get the better end of the deal, new services, new ideas and most importantly, a choice as to which you’ll use. Me, I’ll stick with my Google and my Gmail.