Tagged with " internet news"
Do you happen to know where the foundation of the search engine results pages came from, which element was it that determined where your website sits in the grand search scheme.
For a long time it was thought that in Googles case that a high Pagerank was the pinnacle goal for any website to rank well in their SERPs, but that is no longer, nor ever was, the case. Before Google came along and completely changed the search scene, there was no real index for the internet. Yahoo was one of the first to start building an index for the web, and it was more of a directory listing than an index that brought you results pages. The real foundation of the web index as known today was built on the backlinks which pull the web together, any high profile website on the front page for the most competitive terms has an extensive, relevant backlink profile.
Any marketing campaign taken on by a qualified SEO will include a backlink building program, but even if you don’t have the means to hire an agency to do the work for you, you can still take a small part of the work on for yourself. Backlinks clearly matter to results pages ranking, but there is a right way to go about building them, and a wrong way.
To begin with, if you’re stuck trying to build your own backlinks don’t start spamming emails all over the web asking people to provide links to your website. That’s akin to telemarketers calling your house to try and sell you an upgraded cable package, it’s abrupt and an unwelcome approach to any webmaster new or old. If you’ve taken the time to find a website in a similar space that is relevant to your website, be up front and reciprocal with your link request, offering a link back to them is more an exchange of services as opposed to demanding one. And as a rule of thumb, if you don’t get a reply email, a phone call or a link to your website then it is safe to assume the answer is no – don’t push what can’t be changed.
Another method which used to be all the rage for building your own backlink profile on the cheap was to post guest blogs or in blog comments related to your niche market. With some of the recent changes to the webmaster guidelines those links and posts are almost entirely no-follow tagged, meaning that on the positive side your time is wasted in using these measures. The downside would be if the blog, forum or guest post domain has a bad rep with the search engines and you end up impacting your site negatively as a consequence of using those methods. If you’re choosing to go down the route of using a blog to try and build backlinks, create one for yourself and devote your time to creating relevant and interesting content for yourself. Cross promote yourself on your own social media pages and slowly and steadily the backlinks will naturally build themselves up.
When we have a new client which comes to us looking for help with their internet marketing campaign, there are two major steps which we take from the beginning. We need to weigh the quality of your content, and we need to determine the strength of the call to action, and how it relates to your marketing goal.
Going over just how important quality content is to your search engine optimization goals is like a broken record at times, but it’s importance can’t be stressed enough. What has been happening recently in the quality content department is a departure from the past methods of a client creating the articles and snippets of text required to differentiate themselves from everyone else in their niche, and they’ve gone the easy route of using the franchised copy in order to save time. To put it simply, it doesn’t matter if there are 100 people selling blue widgets on the internet, if your copy is different than theirs, and relevant to your site and your goals, you’ll wind up above them in the search results. Why? Because your content is quality, it’s relevant, and it’s unique. Make sure to include relevant terms about your products or services, or something about the supporting services around them. Another useful tactic is to prove yourself an authority in your market, and truly set yourself apart from the competition all in ways that any users can effortlessly see, and identify with.
Now the other side of quality content has to do with how you capitalize on it, with the call to action on your site. A call to action is different for every website and could be as simple as having someone submit their email for a monthly newsletter from your website. But if your call to action is lost within a busy website, if it isn’t clear to a user within a minute, then you’re going to lose out on market share. First impressions are the most important impressions, and on the internet you only have a few seconds to get your impression, and your message across to a user. If you’ve done all of the proper work and are sitting at the top of the search results and continue to have less than stellar conversions, contact us here at Freshtraffic so we can help you find what you’re missing. We’ll work closely with you to build your positions to where you need them to maximize your potential and help you identify your niche market. Take for example the previous example of selling blue widgets, it doesn’t do you any good to rank number one in the results pages for purple widgets if you don’t sell them. It may mean as simple a step as reworking the message of your content, or it may require a completely new online branding approach. When you’re ready to make your business grow in leaps and bounds, we’ll be ready.
There is a re-occurring trend within the bloggosphere that search engine optimization is either dead, dieing, doesn’t work, or is a good way to get your website banned online. The only real issue with any of those assumptions is they’re all mostly false, if not entirely fiction.
When you hear the line that SEO is dead or dieing, it’s actually in a humorous context, because the article in question is written to be link bait, a very tried and true method for generating discussion about your website. There are some facets of the online marketing game which are outdated, whether they were deemed “illegal” by the search engines like using invisible text, mass stuffing keywords and the like. Or if they were just poor coding techniques to be used as a website, take the slow death of Flash as an example. The internet is the fastest growing business technology available to a business owner today, where people get caught up in particulars is that it is also changing as quickly as it is growing. The methods you can use to help build your online visibility these days are almost entirely different than what was used 18 years ago, but there are still some components which remain. The core concept driving SEO is the generation of highly relevant, quality content, used to prove to the search engines that your business is the authority in your niche.
One of the more fictitious arguments that SEO is dead and dieing, is that search engine companies like Bing and Google, hate the practice and want to ban all the practitioners of the art. Again, that’s another false statement, and in fact the search engines out there have freely available guides on how to use SEO to help your website perform at it’s best! The best practice guides are easily found with a quick search on any search engine, and even just by following those guides you can help a new site, a floundering website or even one which has fallen into the depths of the search results.
If you still find yourself believing for what ever reason that SEO is an unnecessary measure to be found online, then just remember that almost all searchers out there don’t even scroll to the bottom of the to 10 results on the first page, let alone visit page 2 or 3. If you’re not sitting in the top 5 for your niche market, I can promise you that you’re losing out on a significant amount of potential. But on the other hand, if you’re ready to experience what it’s like to be the biggest boy on the block, contact us here at Freshtraffic and we’ll begin the process of turning your business into the boss.
Being in the business of online marketing, website design and development and search engine optimization we get all sorts of needs and wants from people who contact us for any, or all of the previous mentioned services. It isn’t difficult at all to find some of the horror stories online about these services, and regardless of how many contacts we field in a year, there are always common themes that we find that we need to sway people away from.
One of the biggest issues that we run into is actually one of purpose, we’re contacted to help someone build their website or assist their current sites positions, and we find that there is no clear purpose or reason behind it. You need to have a goal in business and in a website, and if you need to take the time to discern what you would like it to be prior to getting in over your head. The clarity of purpose behind your business needs to be conferred on your website as well, whether it’s informational, services, or a product that you’re trying to sell, using a shotgun approach to online marketing isn’t going to help you.
Within the scope of deciding what your goal of having a website is, is also the content that makes up your pages. The written text, the images and even the navigation topics all play the role of guiding your visitors to your end goal – a sale, sign up or a contact lead. Lack of content, or of updating content is a thorn in any marketers side, because we’re not in your business, we can not create your content for you. The biggest take away from requesting new or updated content should be one of importance, the sooner we can go over and work with your content the sooner we can get it implemented into your online strategy, and time is everything online. Where organic is concerned, time is your enemy more than anything, so taking your time delivering as a client is a poor choice.
The next step of a marketing strategy we find hiccups with is tied to the content as well, and that’s when we find that between all of the variables, there is no call to action. If you’re in the business for example of selling online books, you want to make sure that you’re crystal clear in that endeavour, and make sure your content supports your business goals. Using the online book retailer as an example, you can talk about how large your library is and about your author profit margins and about how you help sponsor amateur novelists and the like all you want. But none of those points help you sell your product, which in this case is an e-book. Always be closing, because if you don’t tell your visitor what you want from them, they can’t give it to you.
When you’ve decided that you need a website for yourself, you need to have an idea as to what kind of a world you’re stepping into. It’s not like setting up an ad in your local newspaper that takes a phone number and a catch phrase, even the most basic of websites needs your attention while being developed in order to meet your needs. One of the most basic questions you need to first answer for yourself is do you need a website designer, or a website developer? While their titles and roles may seem similar on the surface, they’re as different as a plumber is to a mechanic.
Back in the beginning where a ‘brochure’ site (static content, basically putting your company’s brochure online), was the norm, you basically had one guy make up your entire site. It was very easy, the design was mostly copied from print materials, and there was little to no focus on user experience. Businesses simply wanted to know, or feel they had some degree of an online presence.
Fast forward to today and that task has been divided up by specialized individuals. While you are busy managing the product or services, you’ll have UI designers handling the design side of your website, engineers or developers handling the server side, and front end website developers handling the resources that interact with the browser.
The role of the front end website developer is specific, and it needs to be specific because the job is far more involved than it was back when static websites were the norm. There are a multitude of browsers to worry about (IE8, IE9, IE10, Firefox, Chrome, Safari), on a multitude of devices (mobile, tablet, desktop), and with clients requesting a specific look or experience, you actually have a lot of logic moving to the client-side and the server side scripting becomes merely a means to deliver your data.
With Freshtraffic having a dedicated in house website designer, we can focus on your design, usability, and ensure everything meets your branding requirements. As more and more of the general population has moved online, the expectation for a good user experience on your site has dramatically increased, so having a dedicated designer for this was imperative.
On the other side of the spectrum, the server side landscape changed quite a bit. With the wide growth and use of web specific languages of PHP and ASP, and the explosion of languages such as Ruby, Python, Java and even ASP having a website developer is also greatly important. Being able to mold your data and shape the back end usability so you can directly administer your own website is just as important as the user experience on the front end. Together we have an amazing team built within Freshtraffic to deliver the best results for online branding in Winnipeg. When it’s time to put your best foot forward online, we already have our team in place and ready to help you grow. With how rapidly the web has changed, just be aware that the role ‘web designer’ was long broken up into dedicated services, and those roles have their own dedicated professionals. It had become far too much for one person to deliver on their own.
Since everyone is still slightly reeling and recovering from the upgraded Penguin addition to the algorithm, it was at a recent conference where Matt Cutts spoke about the Panda portion, and elaborated a little on why we are no longer being directly advised that it has been running.
In case you happened to forget, the Panda portion of the algorithm is there to help determine just how high quality your website content is. It checks on things like originality, relevance, and whether or not it’s over optimized as well. The spokesmen for search engines have always maintained that the content that you create on your website should be for the users, not the robots, and Panda was their automatic process in that regard. When you cruise around the news and blogs of the SEO world over the last few years, you can always find the posts every few weeks where someone verified through Google that an update either was happening, or had recently happened. And just a short couple of months ago, Cutts came forward and said they were no longer advising whether or not Panda was being refreshed, or run across the web and their index. The reason is actually quite simple, at present, Panda will be running every month over the course of 10 days or so.
The web is nearly an immeasurable amalgamation of pages, gifs, movies, sounds, information, basically if you can imagine it, it’s on the web somewhere. And while some website owners were hit in a big way by Panda and Penguin, the increase in frequency of it running is a very good thing. In the past, every month or so Google would have a big shakedown of the index, hitting the pages hard with an updated version of the algorithm to try and clean out some of the spammy sites and those that weren’t abiding by the rules. Ever since they came up with the additions of Panda and Penguin, there have been some fairly small changes to the size of the index, impacting only a few percent of the total sites out there, but when you’re talking about trillions of pages, even a small amount can become huge. Panda running for 10 days of the month every month is a good thing, just think of it that way. It helps keep the index fresher and more spam free than it ever has before.
Seems like the ever growing web is going to experience some growing pains again over the next little while, with the inclusion of Penguin version 2.0. Googles head of the webspam team over at Google came out with a few points about what the successor to one of the largest updates for search has in store for site owners across the web.
From his video blog that was posted, Cutts had this to say as a short description of the coming upgrade: “This one is more comprehensive, we expect it to go a little bit deeper and have more of an impact than the original Penguin.” So in short, if you were affected by the first update and still haven’t been able to self determine what you may have done to wrong the algorithm, chances are this may further sink you in the search results. But, putting all of the doom and gloom aside, upgrades to the search algorithm are widely accepted as a good thing, but there will always be winners and losers when there are any changes, regardless of how big or small. We’ve always extolled the virtues of having quality content in order to sell yourself on the search engines, and if the video blog post was any indication, strong content will be even more important as the update approaches.
Contrary to what some in the search engine optimization space may think, Google doesn’t hate those of us in the space that optimize websites to help a quality site improve it’s positions. What they do hate, are the black hat users and the spam sites which seek to circumvent the algorithm and cheat their way to the top, very different methods than any quality SEO will leverage to help improve your site. It seems that there are new methods to maintaining control over your site and opening improved channels of communication so you can help discover what your issues may be so you can correct them. Cutts also spoke to reassure site owners who are following the guidelines: “If you’re already producing high quality content when you do SEO, you won’t have to worry. If you’ve been hanging out at black hat SEO forums, you may have a more eventful summer in store”.
There are a great deal of rules that determine how to conduct yourself and your business online, and make no mistake, the rules for SEO are some of the least flexible of the bunch. Due to the nature of the web being so flexible as a whole, it’s common to see new Search Experts crop up and whither away in a very short time. There are a lot of myths, misconceptions, and just plain bad advice out there online about search engine optimization, and with that in mind allow me to offer just a little bit of insight.
For all you internet beginners out there, you need to realize that just because you can find a template and put it online, it doesn’t mean you’ve optimized a site for search, let alone basic web use. You need to start with the basics of building and designing a website, clean coding with a navigation menu that is simple to use and crawl-able by bots. One of the more simple methods we use to get across to a new client when we tell them they need a new website, is when we show them the output of a basic spider and it returns a blank page regarding their website. If you don’t make it visible, don’t expect it to rank, regardless of how much time and effort you spend on optimizing it.
One of the necessary components to being able to rank online is by having quality content on your pages. Well written and keyword rich for both the search engines and for your visitors which come to your site, you need to be able to quickly and clearly deliver your message and call to action. This is where some of the time intensive processes come into play, because our goal as SEO’s is to deliver visitors to your site primarily, if you’re unable to convert those visitors however it’s irrelevant how much traffic you get. Your call to action needs to be obvious on your landing pages so that when someone arrives at your site, they know precisely what you want them to do. If you’re into selling merchandise, make your sales or features prominent for example, with contrasting text or images so it stands out to your viewer. You only have around 3-5 seconds to get your message across to the user, so you need to do it quick and clean.
The one last thing you need to remember as a new denizen of the web, is that just because there is the world at your fingertips and the code can do wild and incredible things, doesn’t mean you should use it. The more complicated you make your site, the more you invite something to go wrong, whether it’s with search or with conversions, and when things go wrong online it can be a game stopper for a business. Keep your site simple, and keep your message simple, and you will begin converting your new visitors almost as fast as they’re coming in.
Unfortunately from time to time, we are all fallible. You make a mistake at times, sometimes you burn your dinner, or stub your toe, there is always the chance for something to go wrong; even in the SEO world. Thankfully we are always monitoring your site to make sure to remedy anything if a shift happens in the search algorithms, but what happens if you’re not with us as a client? If you’ve taken your optimization work to someone else, who may not be as diligent as we are, who do you speak to when things go wrong?
Failure in an SEO campaign can come from only a couple of different places, either there was a mistake on the clients end, or the agents end. Contrary to popular belief, it’s somewhat rare that the mistakes come direct from the search engines themselves, but we’ll talk about that another time. So how can you fail your SEO as a client, especially when you’ve hired someone else to do the job for you? It’s not common, but there have been occasions where we’ve requested access either via FTP or CMS so that we may be able to make the changes required for on page SEO, and to be able to react to changes coming from the search algorithms, and we’ve had the occasional client who either can’t, or won’t give us the access we require. In this case we need to rely on you to make any and all changes we need to make, and if you fail to make the changes correctly, or even sometimes quickly enough, you can lose rankings and authority on your site. Making constant content tweaks or changes as well, without letting us know about it also hampers our SEO efforts, and as a net result can drive you down the list instead of up. Those are really the two major instances where you can cause your own demise.
It isn’t all roses and sunshine for the SEOs though, and just because we’re the best in town doesn’t mean that there aren’t snake oil salesmen out there. There are still emails which are sent out actually, which are promising #1 positions in Google in only a few days, and for as little as $200 to boot. First rule of life, if it sounds too good to be true, it probably is greatly applies in this case. If someone has contacted you to work on your SEO promising those kinds of returns, then you need to realize that first off, they’re not playing by the rules of the search engines, and if they insist they are they’re probably trying to sell you an Adwords campaign and not an SEO campaign. It is absolutely true that you can rank immediately on page one for your search terms with an Adwords campaign, and you can likely do it for only $200 as well, but pay per click advertising is not organic advertising, and once your money runs out, your ad stops running until you refill the tank. In all honesty there are many more ways that a search engine optimization company or agent can ruin your search positions, but if they have any interest in remaining in business then they’ll do their best they possibly can for you at all times. A little knowledge however is a dangerous thing, and in the case of SEO there are little bits of knowledge scattered about the web, so be sure to ask the questions you need to before you engage a company, lest you have to deal with the consequences later.
When you’ve taken the time and put the cost out to have a website built for your business there are a ton of variables to consider and decisions to be made. I’ve covered a number of those multiple times through our blog, but as I looked back over some of the material I’d written I realized I hadn’t really made clear a certain point, the point of how important the time factor is.
I’ve discussed a number of times how important it is to trust in your online campaigns and realize that web traffic doesn’t just magically appear over night. It is a process to get your site listed legitimately in organic search without trying to find or exploit a viral niche, and it takes time for the bots to properly scour your content and make a decision at that point where you should list. Those few points are deliverables that are the responsibility of your in house SEO or your contracted SEO agency. A very major deliverable on your end as a client however, is a matter of time as well, as in the longer you take to deliver the harder our life gets as search engine optimization experts.
As an example, if you’re working your way into a competitive market and your SEO is asking for content, it’s extremely important that you do not sit on your hands for this. You need to get that content created and delivered as soon as absolutely possible so we can dig into it and make sure it fits in with the rest of the scope of your campaign. The longer you sit on a request for content, the longer and more difficult our job will become, especially in highly competitive niche markets, and what makes our job harder takes longer for your site to climb the ranks. The point of being on the ball when asked for new or updated content is only the tip of the iceberg, though it goes without saying that you should also make sure that your other contract obligations are upheld in a timely manner. The search engines throw out hundreds of optimization tweaks within a year, and it would be an utter loss to both of our businesses if a request goes unfulfilled. Here at Fresh we’re constantly watching your site, for any crawl errors from Webmaster tools for example, and we always make a point of monitoring the news just in case something slips into the algorithm late in the day. We do everything we can to make sure that you’re ranking as high as possible based on your current website and it’s content, just make sure that you deliver on what we need when we ask for it. Lost time can never be found again, and a day on the internet is a year on the street.