There are a lot of steps to consider when you have a website built for your business, there is no doubt about that, but there are a lot of pitfalls that you can run into if you’re not careful with your planning stage, hopefully with the help of this short blog post you can avoid some of the big ones. Your website is much more than just an online version of your business, it is your introduction to the world, and if done right your highest return on investment you can make in marketing.
Your first major priority when coming up with a website is its design and its function. You should follow a clear, consistent theme ideally showcasing your services and view it as the beginning of building your online brand. Where the web is concerned, everyone has to start at the bottom, so if you truly want to make a mark for yourself, you need to be clear with who you are and what you offer. The function of your website is an important factor to remember, it boils down into two major usability points of your website. The first is the navigation of your website, it should be simple and easy to understand in how to use it. If your visitors can not discern how to find their way through your site, then you can expect your conversions to be low as well.
The second aspect you need to remember regarding the function of your website is the point of your site. Regardless of what you want your site to do now, you need to have some foresight into what your goals are as your user base increases. A major sticking point which can quickly increase your costs of having a site, is to turn a blind eye to the potential future of your business. If you offer a product for sale as an example, it would be in your best interest to offer online payments for your products. At this stage of the internet there is really no reason to not offer a payment or a shopping option for your products and services.
Just because you may have no present ideas to make sales online doesn’t mean that you should leave the functionality from building or improving your website. If you prefer, you can think of it as a cost incurred today, is saved in the future.
As an unrelated point, I should remember to push publish when I’m finished my blogs.