You can’t knock them for trying, and even though they’re well out of the search market share race, Yahoo has thrown another punch in the fight to stay relevant. Their new piece of software, Axis, is actually an interesting project, born with the idea to make searching quicker, and synchronous across your devices.
When you’re on your PC or laptop, you can only use their new tool as a browser plugin, giving you a more visual display of your searches. With the results pulled directly from Bing powered search, you can browse through your results in a manner more akin to flipping album covers in your media player. The results are the same, powered by Bing as they have for the last while, just delivered in a different package. As well as having a bottom screen bar taking up some of your screen real estate, you’re also given tabs on the left and right of your screen, to quickly navigate deeper into your search results. It’s a different take on a new game, and basically eliminates using the back button to locate exactly what you were looking for.
There is a bigger difference when you start to use Axis on your iPhone or iPad however. The app functions more like an instant share button, allowing you to spread the word about the newest deal you’ve found. It also allows you to quickly send those results to any of your contacts, and has added a new spin to mobile browsing with letting you preview your destination. Currently no other app has the capability in the marketplace, and by innovating Yahoo, with Axis, has kept themselves relevant in the search marketing game. A bonus for the company is they’ve also allowed you to synch your devices when signed into your Yahoo account, so while looking for that home repair guide on your desktop, you can open up that same page on your iPad and get right down to work, as it will have your spot saved right where you left off.
With mobile marketing and mobile search growing at a massive rate for the next few years to come, by pushing into this market early Yahoo has definitely made themselves a player in the meantime, and likely a part of the game for at least a few more years to come.