There are any number of missteps that can affect your website and how it ranks online, but there is one in particular which gets under an SEOs skin quicker than any other. Any guesses as to what that might be?
Instead of playing 20 questions to try and take up a bunch of time let’s just come right out and talk about it. The most trouble some aspect of any search campaign isn’t the search engines themselves. It can often turn out to be a business owner, or an internal IT guy at a business who feels they “know enough” to do the same work that we do as search professionals. I’ve been over it a number of times, but you will always get what you pay for in the professional business world, and when you try and double dip in expertise it can most often end up costing your business time and money. And where even a day of traffic could potentially cost your business substantial sums, thousands of dollars – millions maybe, are the temporary savings worth it?
A little bit of knowledge can be a very dangerous thing in these cases.
The over abundance of information available online is a blessing, and a curse. It allows us as a professional agency an avenue to share with our clients to explain trends, topics, and some of the methods which we use to help their search positioning. Those are the explainable, tangible metrics that are easy for the layman to understand about the search game. Where the trouble starts is with all of the nuances associated with the game, and for every visible aspect there are ten hidden facets. Just a very simple example of how much difference even a letter can make, try a singular and a plural search – something like ‘house for sale’ and ‘houses for sale’. To a person there is virtually no difference, a single letter ‘s’ is all that separates the two terms. But to a search engine they are almost entirely different searches, and your results will be different from my own.
It’s a point that I learned very early on while being coached in the industry, but even something as innocuous as a letter, can make all the difference between being number 1, and being invisible.