With Black Friday just a couple of weeks away and Cyber Monday kicking holiday shopping into high gear you need to ask yourself – is your business ready? Or how about this question – is my website poised to take a piece of the multi-billion dollar pie that is online holiday shopping?
If you haven’t taken the time to engage an SEO professional to help with any sagging SERP listings, then you’re somewhat out of luck for being able to be in place to make a piece of that money pot your own. That would be the short answer to the issue of having less than stellar search positions but not to fret, there are some short term methods you can use to hopefully snag some of that holiday frenzy spending.
A simple way to get your business name out there with some holiday enthusiasm would be to go down the AdWords road. Set yourself a budget, create a handful of eye catching ads and get set to sell. There are only two large downsides to using a pay per click campaign to boost your holiday sales, one is the cost that it will take. You’re not the only player in the game, so the PPC costs will go up this time of year. The other issue is that of your ad copy, your content of your website needs to be relevant to your ad campaign. If you’re trying to sell blue suede shoes, then you would be burning money if you wrote ads selling red velvet capes. Make sure your ad copy is relevant and correctly directed, and monitor your budget. You’ll have some fluctuations with the holiday rush just starting to pick up, but there’s nothing worse than being at a high point with sales only to lose visibility and traction due to lack of funds.
Another way you could use to generate visibility for your product and increase sales is to rely on social media. Use Twitter and Facebook to promote your business and products, announce sales and do give aways to generate a following. Once you have a few thousand followers on your channels, you add in your holiday specials, announcements and maybe even a coupon scheme to help your customers save money. The only real downside to using this method to generate traffic is it takes your time away from your business. The more quality time you can put into your social media accounts, the more qualified your customers will be.