One of the most important steps in any endeavour regarding your businesses website is having a consistent point of contact between the client and the agency. With how easy it is to dig up information on anything you like on the internet however, this point of contact can quickly turn into a road block to moving ahead with a project.
There is absolutely no shortage of information online regarding search engine optimization and about it takes only a simple search to find millions of pages on the topic. A growing problem as of late that seems to be plaguing the industry is the increasingly rapid growth of poor information surrounding the subject. The inclusion of all of the searches being returned via Google turning into a value in your analytics hasn’t been helping the cause either, there has already been a handful of knee jerk reactions across the web and cries of “The end is near!” Here is the thing though, nothing has changed in the SEO world, only in the world of analytics. So before you subscribe to the theory of doom and gloom that the online marketing world is dead, call Freshtraffic, a real online branding agency and speak with someone that has a clue before you tank your website and it’s rankings.
Not to be left out, even the world of web development and design can be brought to it’s knees by an.. overly attentive client. When you’re having a website designed and developed to fit all of your wants and needs for your online presence, there is really only one major point to keep in mind – when your designer/developer strongly advises you use a certain method, you should probably pay attention as they have spent more time with your website than anyone else at that point. Depending on the software being used to develop with, and what your website needs are there are certain steps which need to be adhered to in order to maintain good web design practices all around. Where we run into some of the more egregarious problems again, comes from the prevalence of information on the web. It can be a daunting task in itself just to keep a design on track, and not end up with an example like below. Just remember we’re all in this together and are all working to achieve the same goal.
CLIENT: This red is terrible! Why did you pick this red!?
ME: It’s the red from your logo. I can change it to the blue if you would prefer.
CLIENT: No, no, no… I’m sending you a word doc right now. It’s perfect. Use that!
Only then opening the file to find text with a rainbow gradient and neon pink shadow.
Perspective is a funny thing, it can change the way you think, act, or can affect decisions you make. One of the main goals of online branding is to create an image of yourself that users can quickly and easily identify. If you’ve done your job supremely well, that branding will apply offline as well as online.
Let’s take a quick step back and clarify what a properly branded image can do for your business, and for an individual. Marketers and public relations departments have been successfully building brands and brand images for as long as there has been a radio. If during a conversion someone mentions the name Katy Perry, or Pepsi, you instantly can recall an image to your mind. You can remember a taste, or sound, and paired with that image invoked with a single word, you can form a decision. That level of brand recognition is priceless, and can make an unknown world famous if done correctly. Becoming a brand is easily the most powerful method of generating knowledge about your product or service, but it is also a process which requires time.
When you believe you are ready to make a move online to become a brand, you need to ensure you have the proper steps in place before you make that leap. Making the assumption that you already have a website live and are getting ready to make the push to becoming a brand, this is where you need to fully employ the skills of an online optimization expert. Your website and its content needs to be weighed and measured against the rules and regulations of the search engines, and your competitors. Your strengths need to be determined and we can then use them to increase your online visibility, and as a result build your brand online. The local web is only the beginning, once you’ve dominated the local web listings and branding, then we take you provincial, and then national. Just one small step at a time, and eventually we will help you build your brand, and your image bigger than you ever thought possible.