When you’re working in the online marketplace, there needs to be some understanding as to how the web likes to work it’s mojo. If you’ve owned a business, you’ve probably heard a hundred different pitches about ranking your site at #1 for multiple terms, and all in about a week for the low, low price of only $250. Hopefully for your sake, you didn’t take that offer, because if you did you’re likely going to have a tough battle with the search engines fairly soon.
The thing with working online is it’s a skilled profession, much like being a designer is, or being a mechanic. Anyone can draw a stick man or change a flat tire, but busting out your tool box and rebuilding your engine from the engine mounts up is likely out the question for the majority of us out there. As for the level of expertise that is required to properly optimize your website and it’s contents, that would depend on what you’re looking to rank for, and what you would love to be found for. As unlikely as it may sound, the terms you would like to rank for do play a pivotal role in the time that is required to get you listed properly in the search results.
As internet marketing professionals, we’ve consistently ranked our clients for the terms that they’ve wanted. Sometimes it takes months to rank for the larger, national terms, and there are times when we get lucky and the interest is only in the local marketplace. But it always takes some amount of time, a couple of weeks here, a few months there. We don’t control the search engines, we can however, make you and your website highly relevant for your needs. When we provide you with a time frame for success, it’s not a solid time frame, but it is a very educated and practiced guess. Where search is concerned there is no quick and easy fix, we have tried and true methods which, when allowed the time we advised to work, will lead you in the direction you desired when joining us. The process will work, the steps we put in place, will work, sometimes the hardest ingredient in the mix is a little patience and a dash of temperance.