Winnipeg I need your help, I wanting to know if the above title has any merit? I suppose I’m looking for some clarification or answers to the following questions, and before someone mentions the need to employ a consultant to help, forget it, I seem to be living in the land where it seems every other person is in that profession.
I’d like to paint the picture from an outsider looking in, since moving to the city six years ago and setting up office from the US & UK I have had a few problems trying to comprehend local business thinking and decision making.
Let me try and explain, 99% of consultants I have met in my six years in Winnipeg have either had their own business and failed, worked for a company that failed, got fired, came out of a local college, were unemployed so it seemed like a good idea, did a 2 day course or there a part-time stay at home mum. Most work out of a home office or basement and like to charge what we call New York prices for their work. I’ve seen life & business coaches charging $500-$1000 for a few hour course or speech who drive around in a 10 year old rusty Chevvy but get employed by local business & marketing associations to advise members. Does this not set alarm bells ringing to these people?
These people who consult don’t have any more experience than you do. They are typically young, but not necessarily. They can certainly “talk the talk” but have never “walked the walk”. In other words they are big on theory, some have lots of qualifications but very little real-life experience to match. In many instances, as a hands-on business manager, you may well have already exceeded their ability to help you advance your enterprise any further.
Then there is the dangerous kind – the dodgy consultant. You often can’t really determine whether these people are good, bad or indifferent until it is too late. They often originate from outside of the city or are returning Winnipeggers with seemingly immense international experience. Their objective is clearly to impress.
They will blind you with tales of their achievements and impressive examples of their triumphs in the markets you are trying to enter. Unfortunately, if it sounds too good to be true, and often it is.
In reality if the same consultant fronted for a corporate job his ability and track record would be quickly found out. How? Well corporates approach employing senior executives quite differently to the way most of us employ a consultant. Not only do the businesses undertake verbal reference tests but they have extensive international networks of contacts to tap into and a range of psychological and other testing at their fingertips. Too many of us approach employing a consultant as you would select any other service provider — as opposed to a critical member of your team.
This is not a new story but I feel it is worth repeating because I have recently been running into cases where a fledgling company (and sometimes not so fledgling) has engaged with someone, or some firm, and suffered badly from false expectations. A person (or firm) can appear to have an impressive track record, look very smooth and professional and have money to invest, but this doesn’t mean they are not the consulting equivalent of Typhoid Mary.
When considering using a consultant I make three key recommendations:
1. Look closely at their track record. You are looking for tangible results and an understatement of their ability as opposed to “talking the talk”. Contact the companies they say they have worked for and/or helped.
2. Try to check out their ex-partners/employers. You are looking for someone with whom you can form a close relationship. Look for past examples of the same thing. You want to establish that the consultant has personal attributes that you can work with. It doesn’t matter how long they have been consulting — check.
3. Use your own networks. Guys like me who have been in the game a long time hear the same names circulating time and time again with question marks over their performance. Often it is more critical to listen to what is not said about a person, than what is said. You don’t need the most professional consultant – you need the most effective. I’m just saying.
In the last week or so we have had the Super Bowl & the blackout, Tiger & Phil winning their first tournaments of the year in great style and of course the usual gibberish around the Winnipeg Internet industry.
As most of you will know, occasionally I like to have a rant, today is the day
Having been around the net now as a marketer for 17 years, I have seen a lot come and go, Google came, AltaVista went, Facebook came and Friends United you get the gist, it’s no different in Winnipeg.
I have seen companies and individuals start in Winnipeg, then go, but they always seem to turn up again like bad pennies as some other company or expert consultant usually in Social Media, SEO or Marketing and it gets very tiring, I cannot believe that Winnipeg businesses keep falling for it.
One year there in college or shelf filling at Walmart, waiting in restaurants or selling flowers, the next there experts online peddling webinars or circuit speakers, really, do real people fall for this BS, In Winnipeg Yes.
People who know me or have dealt with my company know I don’t beat about the bush, I say things as they are, yes the truth hurts sometimes folks, my only concern is my client and the well being of there business and online return on investment.
I don’t care too much about money, it’s not our companies driving force, doing the job well and the client making money usually brings its rewards, enough to pay the wages and rent anyways.
We have friends in the city and probably a lot more enemies, mainly due to me speaking my mind, apologies to my sales manager, but how long can this charade go on for?
We have never really advertised ourselves too much, not joined the numerous clubs or groups in the city, done speeches even when asked or webinars for that matter, why, we never had to and to be fair I would probably struggle to get through it without a F word being thrown in there. I did join the Chamber for a few years after being asked, which did nothing at all for my company, maybe I faces just did not fit.
The truth of the matter is we had it all online, Yes the internet where 92% of people look before buying anything, and so as the old saying goes, the proof of the pudding is in the eating. So straight from the horse’s mouth are the reasons you could be missing out on all those top spots on Google, Bing & Yahoo not to mention the thousands of $$$$$ people are looking to spend on your products.
There’s a reason why we are the #1 Online Branding Company in Canada on Google, Bing & Yahoo.
There’s a reason why we have dominated local search in Winnipeg over the last 6 years for SEO, Social Media & Internet Marketing.
There’s a reason why we are #1 Online for Winnipeg Digital Media.
There’s a reason why we are #1 for Winnipeg Ecommerce in Canada Online.
There’s a reason we have a 99% renewal rate from clients.
There’s a reason why we have continued to grow and lasted more than 15 years online.
There’s a reason Google purchased one of our companies.
We could give you another 100 reasons why we are leaders online, but we would rather you hear that from others.
Can you think of a reason why you should not be working with us?
Give your company a reason to shout out to the world, Call us today for FREE Quote.
“It’s not bragging if you can back it up” Muhammad Ali
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It’s a honor to welcome another Brit to Winnipeg, Sir Richard Branson arrived to champion a pilot program to put cellular phones in the hands of homeless and at-risk youth, called RAY. Branson unveiled “Phones for Change” Thursday through Virgin Mobile Canada and Virgin Unite, two subsidiaries of the Virgin Group, an international giant that he founded.
When we talk about Branding here at Fresh Traffic here is company that has done it better than most, Richard born in Blackheath, London, His first business venture was a magazine called Student at the age of 16.In 1970, he set up an audio-record mail-order business. In 1972, he opened a chain of record stores, Virgin Records, later known as Virgin Megastores. Branson’s Virgin brand grew rapidly during the 1980s, as he set up Virgin Atlantic Airways and expanded the Virgin Records music label.
I have had the privilege of working for one of the virgin brands online and had a few nights out with Richard in the past, a true gentleman with no heirs and a straight talking intelligent man.
So Rich, welcome to Winnipeg, have a great few days with us and no doubt we will run in to each other very soon.
Richards Winnipeg Chamber Video