The internet is an amazing place, it has pretty much anything you could possibly want on it. It has examples of every facet of humanity and culture, it will be somewhat a wonder what it’s going to look like in the next 15 years considering the leaps and bounds it has changed in the first 15 of becoming widely accessible.
You can find essentially anything online. Recipes, songs, programs, services, information, the list is inhibited only by your own imagination. But does that make what you find true? A court in Italy has recently decided that just in case it is, Google needs to filter and censor their auto complete data.
A little bit of background is probably in order. Basically someone searched for themselves on Google, and the autocomplete feature offered suggestions such as con man and fraud.
Defamation and slander will always exist in some form or another in the open world. Auto complete within Google searches is a relatively new feature, so when I read of the decision that was upheld in the Court of Milan I somewhat echoed Googles disappointed response.
It’s not up to the search engine service to censor the entirety of the internet, after all the pages which the terms were a part of still exist, are indexed and can be found when you look. This is where brand and image management come into play, if someone messes with your online image, it’s dealt with quickly and efficiently.
Perhaps this is just another strong example for anyone with prospective web ideas. Always go with the option to opt-in as opposed to opt-out. The web is experiencing it’s own version of growing pains, when you’re ready to make your tracks online just be sure you have the search experts on your side.