Magic! Mysticism! Mystery!
Nope, guess again. Search Engine Optimization, is to a lot of people, full of magic and mystery. It has none of these qualities, yet when it’s done right, it can definitely provide the illusion of it.
Proper SEO, can change a companies future, drive internet marketing and sales, give that needed visibility for your campaign race, and more! When the rules are followed, and the steps are taken, it can be magic.
That being said, there’s the black magic out there of course. The not so legal tricks, cloaking, hiding text, keyword stuffing, just to name a couple. The temptations for fast results, often come with the just rewards, barring of your site, to outright banning your site from the index.
In the end, the good guys win, and the bad look for a new way to use their tricks.
Which hat will your hero wear?