The Search Game

Most people have the memories of growing up, and watching their parents doing their jobs, what ever that may be. Watching your mom or grandmother make breads or mend clothes, watching your uncles fix cars and make the seemingly unworkable, run like new. But with no instruction, would it feel right to attempt the same feats?

Being mentored in a position or being groomed and trained to work in a specific field to meet clients and industry expectations is a vastly different process. To be trained as a chef, even a level 1 chef in the Canadian industry takes a minimum of 3 years to even wear the mantle of ‘Beginner’. To become a dentists assistant, that person who just puts a mirror in your mouth and secretly goes ‘so that’s what you had for lunch’ even goes to school and trains for a year; to become a dentist takes again, a minimum of 4+ years. Doctors go to school for 7 years and up, business professionals go to university and/or college for 2-5 years depending on their goals they’d like to meet. All of the industries crowded with professionals all maintain a minimum level of training in the average area of about 2 1/2 years of some kind of post secondary education.

So curious then, how is it that with just a handful of 1 hour webinars can someone become a search engine optimization expert? Is it possible that just by sitting by and watching the experts work, is enough to glean the necessary knowledge that it requires to be capable in the field? The best practices of SEO are trumpeted from every corner of the web marketing websites on the web so generic knowledge is readily available. But the time spent training your skill set, working on a dozen websites at a time, working over the code of the pages, managing the content and tinkering with the keywords is where the expertise begins to take shape.

The man who’s trained me with all I’ve learned wrote about it some time back, and I believe he said it best. If you think you’re an expert in the search engine optimization field, prove it. Create for yourself, a half dozen websites on various terms of various competetiveness. Then the easy part, make them list organically for each of their respective niches. Work the code, massage the content and prove to yourself that ‘Yes I can do SEO for clients’.

You don’t become an expert, by watching experts work. To even make the statement that you can accomplish the same level of skill in a single sitting that’s taken years of refinement reeks of ignorance. As the boss would say, ‘horses for courses, do what you’re good at’ and stay out of our sandbox lest we get sand in your eyes.