Ever since Google introduced their page ranks(PR), web site traffic rankings, took on a whole new dimension. Today, page ranks is a much talked about subject and a very important factor in your web site traffic ranking. Although your traffic ranking is only relevant with the Google search engine, it is important to realize that many of the smaller search engines draw their ‘relevance’ from Google – meaning that a high web site traffic ranking with Google will most certainly benefit you on the other search engines. Search engine traffic is still the best source of traffic on the internet and the more of it you can get the better. By improving your web site traffic ranking even on just one search engine, you can become more important with all the search engines.
So what is a web site’ page rank anyway? The ranking system is nothing but a way for Google to assign a level of importance to your website. When someone searches for something the ranking determines what’s most relevant and what’s the most important information on that specific search term. Think of the entire internet as one big library of information. The search engines act as indexing systems that helps you to find information in this big library. Just like in a ‘normal’ library, certain books are more important and more relevant than others. Instead of you having to go to every website to find the most important and most relevant information, Google assigns a page rank that predetermines the importance and relevance of your website. When someone searches for something specific online, the page rank of a website will largely determine which site is most important and what the specific web site traffic ranking is for that search.
If two websites contain exactly the same information, the one with the highest page rank will be the one that gets shown in the search results. One of the easiest ways for Google to determine whether your website is important is to see whether other websites value your website. In other words if other websites link to your site it means that your site has something that other sites think is important. Google likes this, and if other sites like you then it is very likely that Google will also like you.
Getting links to your website is one of the best strategies for improving your web site traffic ranking. But it’s not as simple as that. To make some more refined distinctions between important and unimportant websites, Google will also check the traffic ranking of the site linking to yours. Getting one link from a website with a page rank of 6 will mean more than ten links from websites with a page rank of 2. So, it’s not just about getting links, but it’s about getting quality links from high PR websites in the same niche as yours (must be relevant information). Always try and keep the ‘human factor’ in mind – search engines provide a service and that service is to serve people with the best information for their needs.
With web site traffic rankings it is important to distinguish between importance and relevance. Relevance is determined by standard SEO practices of your content, your keywords and the actual information on your website. Importance is determined by your page rank. Doing the one without the other won’t be of any use if you want a high web site traffic ranking with the search engines.
When the whole ranking system became important, several marketers got smart started building what is known as ‘link farms’ or ‘link exchanges’ where different web masters exchange links and by the sheer amount of links they were able to boost their web site traffic rankings significantly. Google quickly caught on to this and now distinguishes between one-way and reciprocal links. A one way link is worth much more than a reciprocal link. These types of link exchanges are becoming less effective and you will be much better off spending your time and effort building quality links from high PR and authority sites in your niche – preferably one way links.
One of the best strategies for building one way links from high PR websites is to write articles and submit them to article directories. Your links within the article is a one way back link and many of the article directories have very high web site traffic rankings. This can be very time consuming but well worth the effort. Many authority sites with very high PR’s offer the opportunity for you to exchange links with them or to post comments or list your website in their directory. These are worth gold and getting one way back links from these sites will help you greatly in working your way to the top of Google’s ranking.