When you’re online, you can always find a survey, or a post, or a questionnaire about almost anything. Recently, the results of one such survey were announced. Conducted by the website SEOMoz.org, they conducted what they called an ‘SEO Industry Survey’ and most of the results are.. predictable, it’s a lengthy read but you can find the full report here.
First off, they collected the usual data about their respondants. Who are you, where are you, how long have you been working online etc. And as per their results, the US accounts for the largest part of the respondants, and there are slightly more female respondents from 2012 – 20.6% to 22.7%. Half of us work as an in house marketer and are 26-34 years old, obviously still a young market at heart.
When it came to the jobs we do, well it seems that the majority of us feel as though we don’t have just one job, although search engine optimization is the number one role we provide (92% response). Followed by providing analytics assistance (82%), link building and content marketing were in the same boat (71%), and coming up faster, likely due to Facebook, is social media management with 70% of respondants saying that was a role they take on.
Not that it should be any surprise, but almost all of us (93%) learn our trade online via websites, blogs, forums etc, while nearly as many, 88%, state that the hands on approach works best. After a sharp drop off to 64% of us reading an actual book, there’s another dip where only half of us attend conferences or workshops in order to learn tricks of the trade. When it comes to plying our trade, almost all search engines will admit that your content is king, so when we’re creating, sculpting, or working on a site, the following chart gives a solid representation as to where we devote our time.