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Top Three Mistakes Internet Marketers Make

Jan 1, 2009   //   by freshtraffic   //   content, internet marketing, internet strategy  //  Comments Off

There is no doubt that internet marketing is a great way to sell products and services to make a lot of money. There is also no doubt that the internet is flooded with competition and you will need to do your internet marketing well in order to stand out from the crowd and claim you fortune. Many, many people try to market products on the internet unsuccessfully. In fact, for every five websites on the internet that are doing well there are ninety-five that are failing.

Not the best odds, but the good news is that you can be one of the three if you take the time to learn proper internet marketing techniques. Learning how to do something right often means discovering a lot of ways to do it wrong first and so to save you some time, here is a list of the top three mistakes that internet marketers make:

1. Not providing high-quality content on their site. Many people think you can just write a sentence or two about each product and create a “pretty” website and people will want to buy from them. There are two problems with this technique: first of all, getting a good search engine ranking is what will drive customers to your site and good content with the right keyword density is necessary to get a high search engine ranking. And secondly, once a person clicks to your site they expect to see some content. Good content will draw them in and keep them on your page long enough to entice them to make a purchase.

2. Using only one method of internet marketing. Too many would-be internet marketers focus all their attention on just one method of internet marketing. That is the equivalent of putting all your eggs in one basket, if the bottom falls out you’re screwed. Using multiple internet marketing techniques allows customers to find you in a variety of ways like through search engine results, email marketing, article marketing and forum posts. The funny thing is that as you use different methods they boost your main goal of increasing search engine traffic at the same time.

3. Choosing an irrelevant product. Before you spend massive amounts of time and money doing internet marketing for a product you may love it is highly important that you find out if there is a market for it. If nobody wants to buy your product you can market ’til the cows come home and have the number one spot in the search engine rankings for your keyword, but if nobody is buying that it isn’t going to matter. You also want to choose a product where the market isn’t completely flooded already. In either case, it is vital that you do some research before you start your internet marketing campaign.

Avoiding these top three mistakes will help you get your internet marketing campaign off to a good start. Do your research and provide your customers with top-quality information and you will be on the right track for success in internet marketing.

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