Unnatural Links and Your Site

In the middle of last year or so, Google started slowly pushing out warnings to webmasters of what they deemed as ‘unnatural links’ which were pointing to their website. Unnatural links, for lack of a better description, fall under the realm of being unrelated to your website. As an example, like a plumbing forum having links pointing to a website on cooking or gardening. Earlier this year, Google stepped up the notification significantly and almost immediately, sent the world of search engine optimization into a tizzy.

It was at that juncture, that webmasters began to start to drop links too and from their website, probably in the hopes that sending in their reconsideration request they would be able to clear the mark from their webmaster tools page. It’s an interesting process that Google has put in to place with the unnatural links notifications, some webmasters have laid evidence showing that they did nothing and plummeted in the search results. While others, who went through untold rigmarole trying to get their links cleaned up, reported no change in their positioning, despite multiple notifications.

And to muddy the waters just a little more, over the last day or so, Google has sent out another massive batch of notifications of unnatural links to webmasters everywhere. It seems that as of late, with all of the features Google has been adding to it’s webmastertools suite, they’re really looking at placing responsibility on the web owners. An interesting twist to the equation, is when you consider that search engines place at least some of the portion of their ranking factor into the links pointing to a website. Maybe, this is the beginning of Google trying to diversify their ranking algorithm and ideals? Time will tell, but giving webmasters the idea that they need to carefully maintain their link profiles is an interesting step.