When you’ve decided that you need a website for yourself, you need to have an idea as to what kind of a world you’re stepping into. It’s not like setting up an ad in your local newspaper that takes a phone number and a catch phrase, even the most basic of websites needs your attention while being developed in order to meet your needs. One of the most basic questions you need to first answer for yourself is do you need a website designer, or a website developer? While their titles and roles may seem similar on the surface, they’re as different as a plumber is to a mechanic.
Back in the beginning where a ‘brochure’ site (static content, basically putting your company’s brochure online), was the norm, you basically had one guy make up your entire site. It was very easy, the design was mostly copied from print materials, and there was little to no focus on user experience. Businesses simply wanted to know, or feel they had some degree of an online presence.
Fast forward to today and that task has been divided up by specialized individuals. While you are busy managing the product or services, you’ll have UI designers handling the design side of your website, engineers or developers handling the server side, and front end website developers handling the resources that interact with the browser.
The role of the front end website developer is specific, and it needs to be specific because the job is far more involved than it was back when static websites were the norm. There are a multitude of browsers to worry about (IE8, IE9, IE10, Firefox, Chrome, Safari), on a multitude of devices (mobile, tablet, desktop), and with clients requesting a specific look or experience, you actually have a lot of logic moving to the client-side and the server side scripting becomes merely a means to deliver your data.
With Freshtraffic having a dedicated in house website designer, we can focus on your design, usability, and ensure everything meets your branding requirements. As more and more of the general population has moved online, the expectation for a good user experience on your site has dramatically increased, so having a dedicated designer for this was imperative.
On the other side of the spectrum, the server side landscape changed quite a bit. With the wide growth and use of web specific languages of PHP and ASP, and the explosion of languages such as Ruby, Python, Java and even ASP having a website developer is also greatly important. Being able to mold your data and shape the back end usability so you can directly administer your own website is just as important as the user experience on the front end. Together we have an amazing team built within Freshtraffic to deliver the best results for online branding in Winnipeg. When it’s time to put your best foot forward online, we already have our team in place and ready to help you grow. With how rapidly the web has changed, just be aware that the role ‘web designer’ was long broken up into dedicated services, and those roles have their own dedicated professionals. It had become far too much for one person to deliver on their own.