You have a product no one else has. You know everyone will want one. You have a stocked warehouse, delivery mechanisms in place and a staff ready to blow the roof off the industry. Now, how do you get the message out?
Conventional wisdom says to hire an ad agency and let them spend thousands of your dollars on dated marketing materials like print ads, broadcast spots and posters that no one will even see. Sure, it will look nice and be colorful but you need buyers not admirers and if you want to succeed in today’s digital world you need a web site and you need that site optimized to its fullest potential.
Consider the costs of producing even a one page print ad and placing that in the few magazines and newspapers that still circulate. You’re virtually at the mercy of media directors who don’t have the time for you media buyers who try to get deals for their agencies not you, media planners who think of you as a number and a creative team that likes to follow their instincts, not your vision. You could be looking at six figures, minimum… and that’s before anything has even been done. And how often do you hear people talk about a print ad they saw? Exactly. Now, for a fraction of that cost you could completely optimize your entire web site so search engines from Google, MSN and Yahoo among many others will hone in on your site, rank you near the top of searches and expose you to the millions of people who matter most: the consumers.
Ad agencies don’t want you to know this because it could make them obsolete. Everyone loves creative ideas and quality work but if it’s not getting you any customers then what are you spending your money on? Save your capital and your time by riding the wave of the future, search engine optimization. Through keyword density, custom content and creative programming a talented SEO can do in an hour what it might take and ad agency months to produce and your results will be seen online instead of waiting even more months for a tracking report on whether or not anyone saw your ad in a newspaper. Don’t waste valuable time. Get online and get optimized today.