SEO companies employ techniques designed to boost your Web site’s ranking on search engines (Google, Yahoo!, Bing, etc.). Unlike pay per click services, many SEO offerings can’t be tracked in terms of exact ROI — many techniques are used together to drive overall Web traffic. Most SEO companies provide some or all of the following services:
1.Web site and Server Audit – Most SEO firms start here, making sure that search engines are able to properly index your site. This can include making changes to your site map and other revisions. 2.Manual Submission – SEO companies regularly submit your site to search engines for indexing. Note that some in the SEO community feel this process isn’t strictly necessary. 3.Link Building – Links from other sites that “point to” your site are a valuable part of any SEO effort. 4.Keyword Research – What search queries are your target customers entering? What words (if any) do your competitors have a stronghold on? Keyword research is both a science and an art — most SEO companies use proprietary software programs to help them determine which popular keywords are worth “targeting” and then work with you to incorporate those terms into your site’s text and external links. 5.Content Writing – The firms will help you create new or revised site content based on keyword research. 6.Tracking and Maintenance – Search engine ranking is only temporary. The relevant keywords can change and the search engines are constantly tweaking their algorithms. That means maintaining a high ranking requires monitoring and ongoing effort. Of course, specific companies will provide additional services or specialize in a particular area. But a basic SEO contract should address most of the services above.
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