Hitting the internet and searching Google for topics like, Search Engine Optimization, or, SEO Tips, or SEO Tricks, will yield you literally millions of pages. All with great shiny pictures of how SEO and optimization will change and enhance your (websites) life. Just like every cloud has a silver lining, and adhere to the “DO” sides of any advertising campaign; there are definitely the “DON’T”s that need to be minded as well. Search Engine Optimization, is no different in this regard. In fact, it’s more important in ways to mind the “DO NOT”s. For example:
Be impatient – Optimization takes time and effort. It’s not a quick fix, duct tape, band aid for a poorly built website. It takes time to fix any coding errors, search for the proper keywords to help boost you the most, and effort in placing the content within the site.
Tinker – After we’ve taken all of the time, and effort to repair any code or damage in your site, and help you add quality content, don’t mess with it. Because then we just have to start.. again.
COpy/Paste – Content, needs to be as unique as possible, while still being relevant to your site and it’s purpose. There are billions upon billions of pages of everything on the internet, and rest assure, Google has been there. Don’t think that you’ve stumbled upon the last jewel of the internet.
And most importantly!! DO NOT::
Try your hand at SEO – Don’t assume, that because you’ve read that tips list on Mr.SEO’s blog that you’re ready to step into the sea of SEO. It’s very deep, very dangerous, and not knowing what you’re doing, is a very quick way to drown and be lost in index.. or dropped completely.
These are only just a few of pitfalls which can be found when you embark on your SEO odyssey, always remember however, the advantages far greatly out weight the disadvantages, when you have the proper guide.