You probably shouldn’t be charged for a couple things that many “back alley” or “strip mall” Web SEO companies and consultants still offer. In some cases, even larger marketing organizations are trying to push value into some tactics that are outdated or simply don’t work to help rankings.
No two sites on the Internet are identical. In rare instances, some of the below tactics may work. But most of the time, if your SEO company is pushing these services on you, take a good hard look at what you’re paying for.
1. Submitting Sites to Search Engines: There’s a big difference between submitting your site to the search engines and submitting your site to directories. Directory submission is a very important part of link building, and has continually proven to be valuable.
Submitting your sites to the search engines isn’t valuable to SEO. This simply offers another way for the search engines to find your site. If all you do is submit it to the search engines and sit back and wait, you likely won’t see any rankings, other than potentially for your brand name.
2. SEO Landing Pages: Another outdated tactic is building landing pages just for SEO, although this is a temporary solution that e-commerce companies sometimes choose to take rather than spending the time fixing the actual site and navigation. In most cases, if you want long-term results without sacrificing user experience consistency, you should optimize your actual content versus trying to create circa 2001 “doorway pages.”
3. Reciprocal Linking: The last outdated tactic is using reciprocal linking as a primary link building tactic. If your SEO company or consultants requires that you place an outbound link to every site that is linking to you, then you should run away. Some reciprocal links aren’t bad, especially ones that occur naturally — just be worried if this is the only link building tactic presented.