Out of all of the problems that can arise with a search campaign, one of the largest is often the client themselves. Whether it’s knowingly or unknowingly the client who is asking for help, often is the one who gets in the way the most. How you may ask? Lets discuss some of the worst examples of how a client can cause issues for their SEO.
Being Uninvolved – Being aware that you need to leverage a search campaign in order to bring growth to your website is great, but when you’re unable to be reached it causes major issues for us as a marketing agency. You need to be involved when you sign on with any SEO, whether it’s an agency or a contracted professional to work for you, when we ask you for material – text, image or otherwise, we need it to be delivered. We can’t help you if you can’t, or won’t provide us with the updated content material we require to fit your branding objective.
Being Too Involved – We always tell our clients that should they have any questions they can call and talk to any one of us about their concerns. What does happen sometimes, albeit rarely, is we end up with a client who needs constant updates on the work that we’re doing. While we are happy to provide monthly updates about your position changes and about how your branding campaign is evolving, when you call 3-4 times per week regarding every little snippet of information you read on the web it impedes our work that we are trying to do for you. Being too involved is a rare issue, but it does cause significant problems for us as search professionals. Could you imagine trying to climb into your engine compartment when your mechanic is trying to replace your head gasket?
Being Too Curious – This can often be the result when a client who is interested in what we do at a technical level, starts trying to play with the changes we’ve made to their website. The problems start appearing when our work is unraveled by a client who often does all of their own website work, typically it begins when a site owner is a technically minded person themselves. It’s great that you know how to work on your website, but when you make sweeping changes to your layout or to the site and it’s pages after we’ve gone over them, all you do is ruin any efforts we have worked out for you. Search engine optimization is as much a technical exercise as it is marketing, creative, and is such a nuanced market that the real pros are easily distinguishable among the rest.
These examples are only the tip of the iceberg, and there are a slew of variations that occur in every client. Every SEO professional dreams of that perfect client, which does occur every now and then. Delivers content when asked, sets up access required and pays their invoice on time. And relating to the last point especially, leaves our work alone to do what it’s meant to do, there is nothing worse that working up a campaign for weeks only to find that the site has been changed and all of the off site work is now irrelevant.