Unfortunately from time to time, we are all fallible. You make a mistake at times, sometimes you burn your dinner, or stub your toe, there is always the chance for something to go wrong; even in the SEO world. Thankfully we are always monitoring your site to make sure to remedy anything if a shift happens in the search algorithms, but what happens if you’re not with us as a client? If you’ve taken your optimization work to someone else, who may not be as diligent as we are, who do you speak to when things go wrong?
Failure in an SEO campaign can come from only a couple of different places, either there was a mistake on the clients end, or the agents end. Contrary to popular belief, it’s somewhat rare that the mistakes come direct from the search engines themselves, but we’ll talk about that another time. So how can you fail your SEO as a client, especially when you’ve hired someone else to do the job for you? It’s not common, but there have been occasions where we’ve requested access either via FTP or CMS so that we may be able to make the changes required for on page SEO, and to be able to react to changes coming from the search algorithms, and we’ve had the occasional client who either can’t, or won’t give us the access we require. In this case we need to rely on you to make any and all changes we need to make, and if you fail to make the changes correctly, or even sometimes quickly enough, you can lose rankings and authority on your site. Making constant content tweaks or changes as well, without letting us know about it also hampers our SEO efforts, and as a net result can drive you down the list instead of up. Those are really the two major instances where you can cause your own demise.
It isn’t all roses and sunshine for the SEOs though, and just because we’re the best in town doesn’t mean that there aren’t snake oil salesmen out there. There are still emails which are sent out actually, which are promising #1 positions in Google in only a few days, and for as little as $200 to boot. First rule of life, if it sounds too good to be true, it probably is greatly applies in this case. If someone has contacted you to work on your SEO promising those kinds of returns, then you need to realize that first off, they’re not playing by the rules of the search engines, and if they insist they are they’re probably trying to sell you an Adwords campaign and not an SEO campaign. It is absolutely true that you can rank immediately on page one for your search terms with an Adwords campaign, and you can likely do it for only $200 as well, but pay per click advertising is not organic advertising, and once your money runs out, your ad stops running until you refill the tank. In all honesty there are many more ways that a search engine optimization company or agent can ruin your search positions, but if they have any interest in remaining in business then they’ll do their best they possibly can for you at all times. A little knowledge however is a dangerous thing, and in the case of SEO there are little bits of knowledge scattered about the web, so be sure to ask the questions you need to before you engage a company, lest you have to deal with the consequences later.