You can’t swing a dead cat nowadays in Winnipeg without hitting a self-proclaimed SEO expert. Just about every web design worker and internet company is deeming themselves real masters of search engine optimization.
Most of them are liars.
People tweak a few title tags and do some casual keyword research, (one recently even stole my title and description) and call themselves experts. These guys are the same ones who tell women they meet at the bar that they make seven figures and have a house in Fiji. When in reality, they live with their parents and lease their BMW.
The truth is, SEO is pretty complicated, and the rules that govern good search engine rankings change more often than the guards outside Buckingham Palace.
To be a real expert in the process of improving your position in Google requires a solid understanding of Google’s complex algorithm, which determines what site occupies that position.
The best search engine optimization specialists have been in the business for years and are constantly involved in implementing and testing new strategies and techniques. They live and breath keyword density, anchor text analysis, crawl tests and permalink structures.
In reality, there’s only a handful of real SEO experts out there. I’ve personally met and dealt with hundreds of search engine aficionados, some relatively knowledgeable of the SEO best practices.
But only two or three people I’ve met are real SEO warriors. These are the people that grabbed Google’s top spot for ridiculously competitive terms in tough markets such as travel, car insurance, mortgages and pharmaceuticals.
Casual SEO workers drown in these areas.
Needless to say, most people fall short of expectations.
If you want to know who some of the best search engine optimization specialists are, try a simple Google search for seo marketing or seo world expert. The sites coming out on the top 10 (not sponsored links) are probably pretty good at their craft.
Getting listed within your town or city is a piece of cake for most, but do they come up nationally or global? NOPE.
Just for the record for the wannabe seo’s in Winnipeg, you cannot learn SEO from books, forums or seminars, you can learn good practices which is totally different, sorry Aaron, people, Mr Wall does a great book called SEO Book which can be purchased to help beginners, I suggest you read this, then stick to what your good at.
My Granny had a great old saying, People in glass houses should not through stones.