It should be safe to assume that SEOs don’t know a thing about your industry. Ergo, We can also assume that most client’s don’t know anything about proper online marketing. Most clients think their audience is just like them, if they like technical details then that must be what the audience wants. If they like fluff then that’s what you have to provide because nobody looks at the technical stuff.
Nothing could be further from the truth, the target audience isn’t all like us. They search differently, they expect different things, and they respond differently. All of these differences aside howerver, there is one thing that all searchers have in common. They all want to know they landed on the right website. And if you don’t show them that with your content, they’re going to hit that back button.
Searchers don’t have time to figure out if you are going to meet their needs. Only once they know you do will they stay and read more or dig deeper. You only have a couple of seconds to grab their interest or they move off. If at first glance they don’t see their search results on the page, they are gone.
SEOs and clients can learn a lot from each other, but it takes a genuine collaborative effort. Knowing your stuff isn’t enough. Because you don’t know anything about SEO. How do I know?
Because you came to Fresh to do it for you.