What was once the most popular place on the web, Yahoo and it’s landing pages, have made the announcement they’re going to make a push into search. With an aggressive new CEO in Marissa Mayer at the helm, she made the message loud and clear that Yahoo needs to improve their search offerings if they even hope to improve their own position in market share.
Way back when the web was still young, in the early 90’s Yahoo was pretty much the premier starting point of the web. It had news, email, a search engine, a small launch pad for you to start hopping about the web. The web portal enjoyed a very strong following for a number of years, until the upstart Google entered the scene and changed the search game forever with its introduction of Pagerank and the search algorithm that went with it. It was lean, mean, and very fast, and Yahoo remained comfortable, for a short time, but before long they found themselves slipping first in search share, and then as a starting point for the web.
From the call yesterday, Mayer admitted that big investments need to be made in the companies search offering, and they’ll carry that on into their mail and homepage as well.
“We have a big investment we want to make and a big push on search. We have lost some share in recent years and we’d like to regain some of that share and we have some ideas as to how.”
It is clear that Mayer is working aggressively to try and recapture some of the lost glory that the company enjoyed some 15 years ago, and ideally to return to its own search engine instead of relying on a Bing powered infrastructure. Initially it looks like Yahoo will start with a new, improved search user interface, and look for a way to rebuild their web home page status from there.