Yahoo vs Facebook – Possible?

It’s almost like a tragic love triangle, with Microsoft somewhere in the middle between Yahoo and Facebook. In case you missed the news, Yahoo is making a lot of fuss and bother over Facebook, and the more scrutiny that’s put into it it looks like it’s founded on some loose interpretations.

How is Microsoft stuck in the middle? While it doesn’t own Yahoo or Facebook, it does have it’s finger in both of their pools. With search and social sharing with Facebook and delivering the search results for Yahoo. Yahoo isn’t a stranger to suing others over what they see as patent infringement. They’ve also sued Google as well, which was eventually settled for some stock after a couple of years of duking it out. The difference there however, is that Yahoo may have actually won a case had they not settled. Google had began to use a similar idea to Overture’s pay per click and auction system, and Yahoo had bought the fledgling search engine. Even with changing, upgrading and innovating on the ideas, they were still taken from that basic idea that Yahoo effectively owned.

Where Facebook is concerned? Yahoo is on thin, shaky ground at best, and in la-la land at worst. Some of the points that Yahoo is going to attempt to sue? How about the “method and system for optimum ad placement on a page” which take literally on it’s own could allow Yahoo to sue any company or website using paid advertisements. If that isn’t a loose enough patent for you, how about the patent for dynamic page generation? PHP and any other database driven site or achitecture could technically be dinged on this point.

The key points which Yahoo has decided to press on in regards to Facebook infringing patents are hopefully met with a realistic view and not a literal one when the day comes. When all the points are taken together, Yahoo could almost translate any of them to suing the vast majority of the web, which is a twisted pipe dream in a literalists world.