Year of Online Marketing

Money is a great thing, it’s needed for pretty much everything you need or want in this world. There are times to save money, and there are times to spend it. With the new year still fresh, now is the time to spend on your online presence so you can make 2012 your best earning year to date.

Search engine optimization is, for some odd reason, still a largely overlooked advertising expenditure. The internet is the ultimate store front, it never rests, and is always waiting to bring customers to your doors. It takes time, patience, an understanding of your current website and traffic, and what your ultimate goals are to even begin to craft an SEO campaign to implement.

There’s no ‘one size fits all’ version of optimization, as each and every client and website has it’s own unique set of problems. When you’re in the market for SEO, you need to bear that point in mind. If you’re searching for someone truly qualified in the area, there’s a very high chance they won’t have pre-packaged services for you to choose from. There are really 2 main steps when you’re hammering out the details of your costs associated with search engine optimization. The first, and one which affects your cost, is what is it that you’re trying to achieve and what key terms are you interested in. If you’re looking to rule the SERPs on a term which returns tens of millions of pages, your contract will have a steeper cost as opposed to a more niche market. The second step is where the compromising comes into play where terms are concerned.

Working as an SEO, we see the web a bit different than other people do. I know I haven’t browsed or used the internet the same way since I’ve began. Sometimes the keyterms clients choose need some adjustment, and through discussion we decide which route to pursue. It can mean the difference of a page 1 ranking, or a difference of a few thousand dollars in the term of a contract. Our goal in the end, is to bring you all the traffic you can convert, are you ready for the 2012 rush?