Younger people get their news online Research by comScore has revealed that young people are now getting their news from websites rather than buying newspapers.
The study highlights an opportunity for online marketers who are likely to benefit from the increasing number of young people who are using the internet for everyday activities.
“That current generations are growing up getting their news online for free is an indicator that print circulations are likely to continue their decline,” said Jack Flanagan, executive vice president of comScore.
“But the internet represents a significant opportunity to extend – and even improve upon – existing news brands and reach out to new consumers with living, breathing real-time content.”
He added that although the number of people buying print news is declining, it does not reflect a fall in the number of people who are reading about the news, “in fact, just the opposite is true”.
This week, social networking site MySpace signed a deal with Channel 5 to provide its younger members with a regular news bulletin, which can be accessed online.