NDP delegates at the party convention in Halifax on Saturday were joined by Betsy Myers who was hired onto the Obama Presidential Campaign.
She told the NDP annual national convention at the World Trade and Convention Centre that a strategy to use the Internet and social media to develop personal contact with voters was what funded, and ultimately won, the drive to the White House.
“We were using tools available to us in 2008. Our competitors were using the tools of 1992 and 1996”. “People want to have a voice and in this new world, people can have a voice in a different way. We embraced that.”
“It worked,” she said of the commitment to electronic communication. “Look at the money we raised. We raised $30 million in the first quarter, mostly in very small donations, at a time when we were 30 points behind Hillary Clinton in the polls.”
“Jerry Booth said,It’s been nice to see some of the old team David, Betsy and others doing the rounds here in Canada trying to bring them up to speed about the new media world.
Times have changed, The tools have changed, It’s your turn Canada.
This goes for every business in every town and every city across the nation, Yes even you Winnipeg.
It’s your turn, Change you can believe in.