android – Fresh Traffic http://freshtraffic.ca Winnipeg SEO Services & Digital Marketing Firm Mon, 16 May 2016 17:12:54 +0000 en-US hourly 1 Google’s mobile-friendly algorithm update http://freshtraffic.ca/googles-mobile-friendly-algorithm-update/ Fri, 17 Apr 2015 15:27:49 +0000 http://freshtraffic.ca/?p=2513 Google’s mobile-friendly algorithm update will impact the following. Mobile search results delivered on mobile devices. Search results on desktop devices are not affected by the mobile-friendly algorithm update. So if your site fails the mobile-friendly test and is demoted in...

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Google’s mobile-friendly algorithm update will impact the following.

  • Mobile search results delivered on mobile devices. Search results on desktop devices are not affected by the mobile-friendly algorithm update. So if your site fails the mobile-friendly test and is demoted in mobile rankings, your desktop rankings will not be affected.
  • Any page on any site that does not pass Google’s mobile friendly test. The key here is passing Google’s Mobile-Friendly Test. It doesn’t matter if your developers or your agency or your marketing director says that your site is mobile friendly. Only Google’s pass-fail test determines if your pages are mobile friendly, and that in turn determines if your pages will receive a rankings boost or demotion.
  • Individual pages on each site, not the entire site as a whole. If a single page, template or section of the site fails the mobile friendly test, the rest of the site is not affected. This is good news if only part of your site is noncompliant. The algorithm judges each page individually every time it’s crawled, and applies the rankings boost or demotion depending on what it finds.
  • Pages benefit from rankings boost as they become mobile friendly. Because the algorithm is applied page-by-page with every crawl, newly mobile-friendly pages will be eligible for the rankings boost the next time Googlebot crawls that page. And because the algorithm is applied page-by-page, individual pages or templates or sections of the site can become mobile friendly on different timelines and begin to benefit without waiting for the entire site to be mobile friendly.

This could be especially important if your home page, say, received 99 percent of your mobile search traffic. Perhaps it would make sense to focus on a mobile solution for the home page, launch it, and then begin to work on the rest of the mobile site. Yes, there would be some temporary usability issues with the divergent mobile experience, but depending on the decrease in mobile search traffic it might be worth the risk.

  • Every site, worldwide. Oftentimes Google rolls an algorithm update out in the U.S. first, then to other English-speaking countries, and then to countries that require further translation. Google’s mobile-friendly algorithm update is rolling out worldwide over a period of a week. By April 28, searchers around the world should see changes in the mobile search results, and ecommerce sites around the world may begin to see changes in their mobile organic search traffic from Google.

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Microsoft may have found the perfect way to cap Google at the knees http://freshtraffic.ca/microsoft-may-found-perfect-way-cap-google-knees/ Fri, 30 Jan 2015 02:25:31 +0000 http://freshtraffic.ca/?p=2447 Google’s Android platform has basically become to smartphones what Windows has long been for desktop computers and laptops — that is, it’s the dominant player in terms of raw market share. Microsoft is obviously not happy that it missed the...

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Google’s Android platform has basically become to smartphones what Windows has long been for desktop computers and laptops — that is, it’s the dominant player in terms of raw market share. Microsoft is obviously not happy that it missed the boat on the smartphone revolution but it may have come up with an ingenious way to undermine Google’s control over Android.

Full Story Here

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