facebook – Fresh Traffic http://freshtraffic.ca Winnipeg SEO Services & Digital Marketing Firm Mon, 16 May 2016 17:12:54 +0000 en-US hourly 1 New digital marketing strategies http://freshtraffic.ca/new-digital-marketing-strategies/ Thu, 05 May 2016 02:34:00 +0000 http://freshtraffic.ca/?p=2633 As more and more Canadians rely on the Internet to make buying decisions, local businesses will need a stronger online presence in order to remain competitive in their markets. This is the reality of doing business in the digital age, If a...

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Digital mediaAs more and more Canadians rely on the Internet to make buying decisions, local businesses will need a stronger online presence in order to remain competitive in their markets.

This is the reality of doing business in the digital age, If a business can’t be found online or have an online presence they lose that competitive edge.

Good websites” with great SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are rewarded with higher search engine results. When a consumer is looking for a specific product or service, you want your business to be one of the top 10 or better still the top five in results.

“If your business website is not mobile friendly, for example, when people have to pinch and squeeze to see anything on their phones, search engines like Google punish them by not showing them high in results. And then if the poorly ranked business does manage to get a click, the consumer will likely abandon them because the experience is not user friendly.”

Here at Fresh we provide clients with innovative marketing strategies that will help them reach their target audience,From creating websites to  planning and implementing Facebook, Google AdWords and targeted digital display campaigns across the web.

Our goal is to partner with local business and help them identify their needs, plan and then implement marketing strategies with them,we want to create successful strategies based on our customers explicit needs to help them build strong businesses.

Looking to take the next step? then contact us today, we are here to help.

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Yellow Pages & Free Press – Why They Don’t Work for SEO – Final Chapter http://freshtraffic.ca/yellow-pages-free-press-why-they-dont-work-for-seo-final-chapter/ Tue, 02 Feb 2016 15:42:29 +0000 http://freshtraffic.ca/?p=2607 Habits are hard to break. Some more than others. I suppose its the change itself that is the really difficult part.  Then in walks your Yellow Pages or Free Press rep.  Ahhh.  A familiar face in the new world of...

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Habits are hard to break.

Some more than others.

I suppose its the change itself that is the really difficult part.  Then in walks your Yellow Pages or Free Press rep.  Ahhh.  A familiar face in the new world of Interwebs, Likes and mobile devices.  Your cheque for marketing services practically writes itself as you’ve been paying 1 or both of these entities since your Pappy’s Pappy’s Pappy started this business moons ago.

At one point these products made sense.  How else could a consumer quickly locate a list of plumbers or car dealers to consider doing business with?  These were a person’s only options:

“I want a car.  Let’s see what mad deals are being advertised in the Free Press.  Even better – I’ll go to their “Auto” section, which I know will provide me all I need to know about the world of cars in Winnipeg.”

 

“Uh oh…my toilet is overflowing.  Better grab the Yellow Pages and look up a plumber!”

Yep, that’s how it was done.  Old faithfuls.
But when was the last time you did this?  Bet its been a while – unless?…
you fell you into a well and lost phone reception and thankfully landed on a stack of old Yellow Page directories and Free Press issues that cushioned your fall and allowed you to make a fire to keep you warm and send smoke signals till you were rescued.
Other than that common experience, I’m guessing you no longer reach for these past resources when you are in need of a product or service. Do you think your customers do?

So – why are you still so quick to pay them to handle your marketing?

The answer – better the devil you know.  And that’s exactly what they’re banking on.  Why else have they changed their tune to suddenly be “internet marketers”?  Because they know you’re used to writing them a cheque.

I know there is a part of you – deep in the pit of your stomach that can’t help but ask “do they really know what they’re doing?  How can they make me a leader online if they are open to working with my competitors?

 “Free that inner voice!  Let them soar to the surface.  That is Dr. Reason trying to smack you into reality.  Yellow Pages and Free Press are simply preying on Winnipegger’s reluctance to change.

Tell me if this sounds familiar:

“How about I give you a full page ad for the price of a 1/4 page ad if you try out our internet marketing services for the year?”

To which you reply:

“Oooo…wow!  I used to pay a whack of cash for that size ad.  Now I’m getting that and internet marketing.  I should go buy a lottery ticket.”

You should because you’ll lose that money too.  At least these two transactions will have something in common.

Quit falling victim to your fear of the internet by using old media as your bridge

This is exactly what they are preying on.  All they want is your money – that’s why you haven’t seen the same sales rep 2 years in a row.  Because they churn em and burn em – there’s no relationship with your business- they don’t care if you succeed – they don’t care if they already are working with 2 other direct competitors of yours – they only care about your money.

Its time to break your buying habit.
Meet new faces.
Kick fears ass.
Trust me – you’ll be just fine

Written by DG Hercules

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Invasive data collection, Yes or No? http://freshtraffic.ca/invasive-data-collection-yes-or-no/ Thu, 10 Sep 2015 14:39:10 +0000 http://freshtraffic.ca/?p=2574 Most people have now heard or are now using windows 10, under its default privacy settings, Windows 10 can track the way user’s type, what applications they use, their browsing history and other personal information. Users have to actively turn off...

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Most people have now heard or are now using windows 10, under its default privacy settings, Windows 10 can track the way user’s type, what applications they use, their browsing history and other personal information. Users have to actively turn off these features to stop the tracking.

But is this bad or good? it may have some good features, depends on your opinion, if you have young children browsing the net, now parents can see and get reports on what they have been checking out, could be very good in some cases, especially nowadays

Windows 10 can send a weekly “activity update” on children’s’ web browsing and computer history to their parents. Some parents have publicly described receiving those emails from Microsoft as “creepy,” while others warn it could serve to humiliate teens at a vulnerable period in their lives, personally I also think it could save lives, rapes and a host of other things as the kids seem to be getting younger and younger online especially on social like Facebook etc. posting pics with pouting lips, half-dressed trying to attracted attention from the great looking kid on the photo, who may I add could be some 40 year old pervert, so…

When is enough, enough?

 

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10 Social Media Marketing Mistakes Businesses Must Try Avoid http://freshtraffic.ca/10-social-media-marketing-mistakes-businesses-must-try-avoid/ Mon, 09 Feb 2015 23:16:49 +0000 http://freshtraffic.ca/?p=2463 Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites, the opportunity to increase your site’s online exposure to new customers cannot be ignored. While the ROI of social...

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Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites, the opportunity to increase your site’s online exposure to new customers cannot be ignored.

Top social media marketing mistakes to avoidWhile the ROI of social media marketing remains hotly debated, there is no doubt that it can be a great tool for optimizing your web presence—or total nightmare experience depending on the execution of your strategy. Here is a list of social media marketing mistakes to avoid, and ways to ensure your campaign’s success.

  1. Paying for fans and followers.

Having thousands of fans, followers, and likes leverages the power of validation and social proof, especially since visitors tend to take positive action when they see others have already shared the page.

However, social media sites have algorithms that track and analyze user engagement and interaction, including the number of people interested in an account’s updates as a percentage of total followers. When businesses have low engagement rates, platforms limit the reach of certain accounts because the numbers indicate low relevance and interest among followers. Therefore, fake followers only serve to hurt brands in the long run.

Instead of wasting money on paid fans, spend more time on creating your strategy and increasing your fan base organically. Considerations include:

  • Having specific, measurable goals with timelines.
  • Creating a system or set of policies for updates, such as the types of posts allowed and how employees should respond to feedback, criticism, or suggestions.
  • Identifying the appropriate corporate persona and tone via social media.
  1. Using too many social networks.

Research shows that marketers generally focus on three social networks: LinkedIn (91 percent), Twitter (85 percent), and Facebook (81 percent). However, the three social networks you should focus on depend on your niche or industry.

Recent research shows that the largest social platforms of 2014 were:

  • Facebook, 1.28 billion active users
  • Google Plus, 540 million active users
  • Twitter, 255 million active users
  • Instagram, 200 million active users
  • LinkedIn, 187 million active users
  • Pinterest, 40 million active users

If your primary demographic is women and your site relies heavily on images and graphics, you should allocate resources to Facebook, Instagram, and Pinterest. If you offer professional advice, services or products, LinkedIn and Twitter will yield the best results. The networks you dedicate time to should yield the highest ROI for your niche and target demographic; otherwise, your time, money, and resources would be better spent elsewhere.

  1. Failing to use (or optimize) hashtags.

Harness the power of hashtags by creating your own. If your own hashtag gets picked up, then you’ll have a viral thing going. It is critical that you create a hashtag that has a specific message, one that’s interesting, engaging, and free of ambiguity.

Examples: #TweetFromTheSeat by Charmin (the toilet paper company) and #SFBatKid (remember Miles, the 5-year-old kid who had cancer and wanted to become a superhero for a day? He even caught the attention of President Obama!).

Brands should also be using trending hashtags. This can help spike your reach and inject your brand into trending conversations. So, how do you find trending hashtags that you can use effectively?

  • Use tools such as Hastagify.me to identify hashtags that are related to your business.
  • Then use RiteTag.com to tell you when a hashtag is overused, and that you should choose another hashtag to piggyback off of. This way, your content won’t get lost in the sea of tweets and posts.
  1. Isolating social media marketing from other activities.

The focus on social media marketing is so high that some marketers forget the other assets of the business. In order for social media marketing to reach its full potential, it has to be tied in with a business’s website, blog, product pages, and other digital platforms—the essence of the web presence optimization (WPO) framework.

Setting up and growing a business blog is critical to your brand’s long-term success. After all, followers don’t want to click-through to product pages from Twitter, but are more than willing to check out interesting news, tips, advice, or guides.

For instance, if you manage a skincare product company, linking to a page selling acne medicine won’t get you many visits. On the other hand, blog posts titled “Top Skin Care Experts Reveal Secrets” or “How To Feel Confident In Your Own Skin” will get tons of engagement. The added benefit is that consumers will also develop positive associations with your brand.

  1. Overselling.

One of the biggest mistakes marketers often make is pushing their brand too hard. Don’t be overly promotional and forget to share some value-added content. This means brands shouldn’t only broadcast their own posts, products, and company-specific information. Showing the consumer you care about their well-being, regardless of whether they buy your product, is critical to developing a loyal fan base.

  1. Not using visuals to drive engagement.

The power of visual content cannot be overstated. For example, on Twitter:

  • Photos average 35 percent more Retweets
  • Videos earn 28 percent more
  • Famous quotes get 19 percent more
  • Tweets with numbers achieve 17 percent more
  • Hashtags receive 16 percent more

With a high volume strategy, the boost you can achieve with a visual aid is too good to past up.

  1. Including the full URL in the description.

When you paste a link in the status field, Facebook generates a clickable image/excerpt. The link you’ve pasted is thus redundant, should be removed and a catchy description should be incorporated. The bare link should never take the place of your description.

An expansion of this concept can be applied to Twitter—don’t use long, full URLs in your Tweets. Marketers should leverage URL shorteners (including Twitter’s own) to leave space for other users to respond or share. Also, URL shorteners such as Bit.ly or Google can help you track the number of click-backs.

  1. Sharing too much at once and overwhelming your followers’ feeds/streams.

Sharing posts one after another within a few minutes time is a good way to get people to unfollow you or overlook all your posts. Businesses should use scheduling tools such as Buffer and Hootsuite to space out tweets and posts for optimal sharing times. For Facebook, marketers can visit “Insights” then “Posts” to see what times most fans are online.

On the other end of the spectrum, sharing infrequently or irregularly will make your followers forget you. Create a regular posting schedule so your readers know when to expect new content from you.

  1. Ignoring comments/tweets.

Whoever is responsible for your social media marketing strategy and message should be responsive to customers by replying to comments on Facebook, tweeting to customers on Twitter, thanking followers for Retweets, and proactively engaging with others, including influencers.

Similarly, brands must deal with negative messages as quickly as possible. If you ignore this aspect of your marketing efforts, you’re bound to lose credibility and followers. Sometimes turning a negative experience into a positive one by rectifying issues can earn a company life-long customers.

  1. Not measuring results.

To optimize results, businesses need to analyze their social media marketing efforts. Is your reach growing? Are you engaging more followers month after month, or are your engagement stats decreasing? Is your social message consistent with your mission statement and branding? If possible, can you calculate an ROI? What metrics are important to you?

Whether you’re getting positive or negative results, analyzing and understanding your performance is crucial to a successful marketing campaign. But remember, it’s not just about getting more followers, comments, likes, etc. You can be growing your account every month, but if your effort isn’t translating into sales revenue, lead generation, growing your email subscriber list or whatever your goal is, you are wasting your time.

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