google – Fresh Traffic http://freshtraffic.ca Winnipeg SEO Services & Digital Marketing Firm Tue, 19 Apr 2016 16:55:57 +0000 en-US hourly 1 Yellow Pages & Free Press – Why They Don’t Work for SEO – Final Chapter http://freshtraffic.ca/yellow-pages-free-press-why-they-dont-work-for-seo-final-chapter/ Tue, 02 Feb 2016 15:42:29 +0000 http://freshtraffic.ca/?p=2607 Habits are hard to break. Some more than others. I suppose its the change itself that is the really difficult part.  Then in walks your Yellow Pages or Free Press rep.  Ahhh.  A familiar face in the new world of...

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Habits are hard to break.

Some more than others.

I suppose its the change itself that is the really difficult part.  Then in walks your Yellow Pages or Free Press rep.  Ahhh.  A familiar face in the new world of Interwebs, Likes and mobile devices.  Your cheque for marketing services practically writes itself as you’ve been paying 1 or both of these entities since your Pappy’s Pappy’s Pappy started this business moons ago.

At one point these products made sense.  How else could a consumer quickly locate a list of plumbers or car dealers to consider doing business with?  These were a person’s only options:

“I want a car.  Let’s see what mad deals are being advertised in the Free Press.  Even better – I’ll go to their “Auto” section, which I know will provide me all I need to know about the world of cars in Winnipeg.”

 

“Uh oh…my toilet is overflowing.  Better grab the Yellow Pages and look up a plumber!”

Yep, that’s how it was done.  Old faithfuls.
But when was the last time you did this?  Bet its been a while – unless?…
you fell you into a well and lost phone reception and thankfully landed on a stack of old Yellow Page directories and Free Press issues that cushioned your fall and allowed you to make a fire to keep you warm and send smoke signals till you were rescued.
Other than that common experience, I’m guessing you no longer reach for these past resources when you are in need of a product or service. Do you think your customers do?

So – why are you still so quick to pay them to handle your marketing?

The answer – better the devil you know.  And that’s exactly what they’re banking on.  Why else have they changed their tune to suddenly be “internet marketers”?  Because they know you’re used to writing them a cheque.

I know there is a part of you – deep in the pit of your stomach that can’t help but ask “do they really know what they’re doing?  How can they make me a leader online if they are open to working with my competitors?

 “Free that inner voice!  Let them soar to the surface.  That is Dr. Reason trying to smack you into reality.  Yellow Pages and Free Press are simply preying on Winnipegger’s reluctance to change.

Tell me if this sounds familiar:

“How about I give you a full page ad for the price of a 1/4 page ad if you try out our internet marketing services for the year?”

To which you reply:

“Oooo…wow!  I used to pay a whack of cash for that size ad.  Now I’m getting that and internet marketing.  I should go buy a lottery ticket.”

You should because you’ll lose that money too.  At least these two transactions will have something in common.

Quit falling victim to your fear of the internet by using old media as your bridge

This is exactly what they are preying on.  All they want is your money – that’s why you haven’t seen the same sales rep 2 years in a row.  Because they churn em and burn em – there’s no relationship with your business- they don’t care if you succeed – they don’t care if they already are working with 2 other direct competitors of yours – they only care about your money.

Its time to break your buying habit.
Meet new faces.
Kick fears ass.
Trust me – you’ll be just fine

Written by DG Hercules

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Yellow Pages & Free Press – Why They Don’t Work for SEO – Part 2 http://freshtraffic.ca/yellow-pages-free-press-why-they-dont-work-for-seo-part-2/ Wed, 27 Jan 2016 03:05:10 +0000 http://freshtraffic.ca/?p=2604 In Part 1 we looked at the problem of exclusivity in relation to the SEO services provided by Yellow Pages and the Free Press.  The problem being they can’t offer it.  Both organizations have business models reliant on pulling dollars...

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In Part 1 we looked at the problem of exclusivity in relation to the SEO services provided by Yellow Pages and the Free Press.  The problem being they can’t offer it.  Both organizations have business models reliant on pulling dollars from as many companies in an industry as possible.  

Hmmmm…so how do they make any one company a leader?  


The short answer is they can’t.  The long answer is they can by selling “preferred listings” on their own competing sites…. but ….just for a very short period of time as they’ll need to rotate all your competitors in top positions – as well as you – since they too pay for this luxury marketing service.  What a glorious opportunity to squeeze a few more dollars out of their customers, masking their advertising model’s deficiency as an advantage…at least momentarily anyway.  

These guys should really be in Cirque de Soleil with such mad juggling skills.

Yes – both Yellow Pages and the Free Press have websites that compete against you as a business.  In the case of the Yellow Pages, its across every industry; with the Free Press its only the most active marketing industry in Winnipeg – Auto sales.  

Free Press Auto Section:
Its not enough that almost every daily issue relies on the pockets of dealers to fill the advertising positions in the paper, but on top of this monetary dependency, the Free Press also built a whole website section for selling cars AND actively invest to make sure it lists in top positions on the search engines for anyone looking in Winnipeg.  

Yellowpages.ca:
Their entire site is a directory listing you and your competitors AND they actively invest to ensure that their yellowpages.ca lists in top positions on the search engines.  They use this as a way to sell you their “SEO” services.  “Look at how good we list.  You should pay for preferred listings on our site, so you get seen ahead of your competitors.” Would make sense if they didn’t have 50 reps running around selling the same promise to anyone with a cheque book. 

 

Then why would Free Press and Yellow Pages call on my business to sell me SEO services?  
 
I’ll let you answer this one for yourself.
 
Next up – Part 3:  Breaking the Habit 

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Yellow Pages & Free Press – Why They Don’t Work for SEO – Part 1 http://freshtraffic.ca/%ef%bb%bfyellow-pages-free-press-why-they-dont-work-for-seo-part-1/ Wed, 27 Jan 2016 03:00:20 +0000 http://freshtraffic.ca/?p=2601 So…you’ve ran a business in Winnipeg for over 10 years.  That means you’ve experienced the entry of the internet and are realizing it’s affects on your sales and marketing.  Like most Winnipeggers, you struggle with change. Not a slight –...

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So…you’ve ran a business in Winnipeg for over 10 years.  That means you’ve experienced the entry of the internet and are realizing it’s affects on your sales and marketing.  Like most Winnipeggers, you struggle with change.

Not a slight – just a reality.  Along comes the reps for Yellow Pages and/or Free Press, that organization you’ve always trusted with your marketing dollars…except suddenly they’ve changed their tune.  They are now internet marketers.  But what about print?

Your Spidey senses start to tingle – “Why are these guys selling me internet marketing?  How is this related?”

Good question.  The answer is your money.  That is the only relative part of this equation.  You’ve always given it to them for marketing and that’s what they’re banking on.

So let’s dive deeper into why you should follow your senses.

Part 1:  Exclusivity

Internet marketing – and specifically SEO – is based on making your company’s website top in your market on the search engines for whatever service or product your provide.  Let’s use the car industry as our example – a golden nugget for both Yellow Pages & Free Press.

Traditionally (and sadly still in some cases) dealers  scramble to buy the largest & loudest ads to try and scream their promotion ahead of all the other dealers that are advertising in the same directory or newspaper because – traditionally – that’s where consumers looked.  Dealers didn’t have a website to sell their vehicles, so they relied on these mediums to tell their story.  And with drool brimming – these orgs ate up the marketing dollars.

But now dealers have a website to push their promotions and they have the net to be found by consumers.  Any dealer can build a site, and there is next to no cost aside from hosting to have a presence on the web.  The big advantage here is that once a consumer is on your site, they are not being enticed by other dealers’ promotions.  You have an isolated opportunity to sell.  Exclusive ears & eyes.  But this is only part of the exclusivity I am referring to.

Now to awaken your senses – how can the Yellow Pages or Free Press offer you any level of exclusivity marketing online?  The answer is they can’t or they wouldn’t exist anymore.  Their whole business model is based on pitting you and your competitors against each other in a closed environment that they control, in turn, milking dollars out of you by talking about how big Jim’s ad is going to be and that you better go big too or you won’t be seen.

Its time to listen to your senses.  Neither the Free Press nor the Yellow Pages can provide you exclusive service to make you a leader online.  They will work with your competitors, they will promise you all that they will make your websites leaders on Google, but you know better.  How can they make 5 car dealerships #1?  They can’t and they never will because they are in the business of MASS MARKETING.

In Part 2 we explore the fact that they directly compete against you with their own products in your industry.

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What does Google RankBrain mean for SEO http://freshtraffic.ca/what-does-google-rankbrain-mean-for-seo/ Tue, 27 Oct 2015 17:31:26 +0000 http://freshtraffic.ca/?p=2586 RankBrain So, if a machine can’t run the system on its own, what will RankBrain really do? In short, it will look for patterns that humans have programmed it to look for and make pre-determined changes and adjustments based on...

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RankBrain

So, if a machine can’t run the system on its own, what will RankBrain really do? In short, it will look for patterns that humans have programmed it to look for and make pre-determined changes and adjustments based on the pattern recognition.

In truth, this isn’t true machine intelligence, it’s still a computer – albeit an incredibly powerful one – running a set of predetermined protocols and taking predetermined actions. Now, there may be some level of learning going on in the system, which theoretically would allow RankBrain to evolve its processes gradually over time. But you can rest assured that a human will still be spot-checking that evolution and making sure everything is progressing as it should.

Third Most Important Signal

Google has said that they consider the signals coming from RankBrain to be the third most important signal they base their rankings on. For a full list, you can read this great article on Search Engine Land by Danny Sullivan.

Read Mike Templemans full story here

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Google could launch Android Pay Wednesday http://freshtraffic.ca/google-could-launch-android-pay-wednesday/ Mon, 24 Aug 2015 02:16:41 +0000 http://freshtraffic.ca/?p=2566 Google seems to be preparing its new Android Pay service for launch on Wednesday. It will allow owners of compatible Android phones to make payments for things in shops with just a simple tap of their device in a very...

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android-payGoogle seems to be preparing its new Android Pay service for launch on Wednesday. It will allow owners of compatible Android phones to make payments for things in shops with just a simple tap of their device in a very similar model to that of Apple Pay.
Android Pay was unveiled alongside Android 6.0 ‘Marshmallow’ at Google’s I/O developers conference in May. The service can be used to pay for goods in apps and shops with nothing more than a tap.

It will work with credit and debit cards from providers American Express, MasterCard, VISA, Bank of America and more. Participating retailers from launch include BestBuy, Subway, Coca Cola, Pepsi and McDonalds.
Read more

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Online Marketing Needs Content Tips http://freshtraffic.ca/online-marketing-needs-content-tips/ Thu, 11 Jun 2015 11:44:46 +0000 http://freshtraffic.ca/?p=2542 We all know search engines love great content, more so now than ever, as part of your online marketing effort along with SEO, Search Engine Marketing and a social media presence, here are a few tips to generating that quality, relevant...

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contentWe all know search engines love great content, more so now than ever, as part of your online marketing effort along with SEO, Search Engine Marketing and a social media presence, here are a few tips to generating that quality, relevant content and sharing it in a way that bolsters your online presence.

  • Create a Blog

I believe that every website in 2015 should have a blog incorporated. Whether you call it a blog, latest news or featured stories doesn’t much matter, but it definitely needs to be part of your website. A blog post can be as simple as a recently-completed project with a brief description of the client’s needs, the product used and some before and after pictures. A post can also be a properly shared article that you have read that would be educational or entertaining to your target audience. The important thing is to create a place on your website dedicated to housing all of the great content.

Create Keyword-Friendly Posts

Once you start creating and sharing content, it’s important to look for ways to integrate relevant keywords and phrases into your posts. For example, if you’re writing about how window film help prevent the fading of furniture, look for ways to integrate things like faded hardwood floor, sun-damaged couch, etc. Use these keywords and phrases in a way that the post reads smoothly and doesn’t sound like you’re trying too hard to insert the terms. It should read well and be fluid, but with an eye toward being as keyword rich as possible.

  • Share Your Post Online

Finally, after you’ve created some informative, entertaining and keyword-rich content, it’s time to share it with the online world. Rather than copying and pasting the link directly onto Facebook or another social media platform, share the post from your blog. It’s also important to post the information on your social media business pages and the online groups of which you are a part. In addition to just sharing the link, write a couple sentences to create an interest for the post so that people to want to click the link. This strategy feeds your social media pages and makes you a thought leader in online groups.

Finally, after doing all this, it will help drive traffic back to your website!

I hope this post helps you see the importance of not only generating good content, but how imperative it is that you integrate a blog on your website to act as a “home base” for this content. This will not only make your website more credible once someone is there, it will serve to improve your company search results and drive more people to your website.

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Google ups user privacy controls with My Account http://freshtraffic.ca/google-ups-user-privacy-controls-with-my-account/ Mon, 01 Jun 2015 14:01:45 +0000 http://freshtraffic.ca/?p=2532 Google has launched new privacy and security hub My Account, designed to make it clear to users where and why their data is being stored.   The revamped dashboard is accessible to those who are do not have or are...

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googlemyaccount

Google has launched new privacy and security hub My Account, designed to make it clear to users where and why their data is being stored.

 

The revamped dashboard is accessible to those who are do not have or are not signed into a Google account for the first time, covering security settings, personal information and privacy and other account preferences.

Users can adjust their security levels for everyday Google activities easily, including whether they want to block specific advertisers from their search results, control the kind of personal information which is linked to your Google account and your stored location data.

Google stated it wanted to make the controls simple to use and accessible in order to help users better safeguard their data and protect their privacy online.

Users can also check the answers to frequently-asked questions, including whether Google sells your personal information and what it does with the collected data, as well as copy content from their account to be used in other services.

The news comes in the wake of Google announcing new app permissions for Android developers at its annual I/O developers conference in San Francisco.

Users have been given new powers to grant permissions within apps, meaning the requests will be triggered contextually and give the option for permission to be denied.

 

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How did Google’s change affect you? http://freshtraffic.ca/how-did-googles-change-affect-you/ Wed, 22 Apr 2015 12:53:13 +0000 http://freshtraffic.ca/?p=2518 How did Google’s change affect you? Yesterday, Google implemented a huge search change that affected everyone – especially small business owners. If a website is not mobile friendly, Google will rank it lower than a similar website that is mobile...

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How did Google’s change affect you? Yesterday, Google implemented a huge search change that affected everyone – especially small business owners. If a website is not mobile friendly, Google will rank it lower than a similar website that is mobile responsive. With first page search results being the most important part of a small business’s online presence, you need to ensure that your website is mobile ready.

google test

 

 

Take Google’s mobile-friendly test: To be considered mobile-friendly you need: 1. Text that is readable without zooming 2. Content that auto re-sizes to fit the screen 3. Mobile supported software 4. Easy to tap links Stay on the first page with a mobile site: With the more and more consumers using mobile devices, it’s essential to your business’s success to have a mobile responsive website. 

Stay on the first page with a mobile site: With the more and more consumers using mobile devices, it’s essential to your business’s success to have a mobile responsive website. Need help? Call us today.

 

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Google’s mobile-friendly algorithm update http://freshtraffic.ca/googles-mobile-friendly-algorithm-update/ Fri, 17 Apr 2015 15:27:49 +0000 http://freshtraffic.ca/?p=2513 Google’s mobile-friendly algorithm update will impact the following. Mobile search results delivered on mobile devices. Search results on desktop devices are not affected by the mobile-friendly algorithm update. So if your site fails the mobile-friendly test and is demoted in...

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Google’s mobile-friendly algorithm update will impact the following.

  • Mobile search results delivered on mobile devices. Search results on desktop devices are not affected by the mobile-friendly algorithm update. So if your site fails the mobile-friendly test and is demoted in mobile rankings, your desktop rankings will not be affected.
  • Any page on any site that does not pass Google’s mobile friendly test. The key here is passing Google’s Mobile-Friendly Test. It doesn’t matter if your developers or your agency or your marketing director says that your site is mobile friendly. Only Google’s pass-fail test determines if your pages are mobile friendly, and that in turn determines if your pages will receive a rankings boost or demotion.
  • Individual pages on each site, not the entire site as a whole. If a single page, template or section of the site fails the mobile friendly test, the rest of the site is not affected. This is good news if only part of your site is noncompliant. The algorithm judges each page individually every time it’s crawled, and applies the rankings boost or demotion depending on what it finds.
  • Pages benefit from rankings boost as they become mobile friendly. Because the algorithm is applied page-by-page with every crawl, newly mobile-friendly pages will be eligible for the rankings boost the next time Googlebot crawls that page. And because the algorithm is applied page-by-page, individual pages or templates or sections of the site can become mobile friendly on different timelines and begin to benefit without waiting for the entire site to be mobile friendly.

This could be especially important if your home page, say, received 99 percent of your mobile search traffic. Perhaps it would make sense to focus on a mobile solution for the home page, launch it, and then begin to work on the rest of the mobile site. Yes, there would be some temporary usability issues with the divergent mobile experience, but depending on the decrease in mobile search traffic it might be worth the risk.

  • Every site, worldwide. Oftentimes Google rolls an algorithm update out in the U.S. first, then to other English-speaking countries, and then to countries that require further translation. Google’s mobile-friendly algorithm update is rolling out worldwide over a period of a week. By April 28, searchers around the world should see changes in the mobile search results, and ecommerce sites around the world may begin to see changes in their mobile organic search traffic from Google.

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So is your website mobile friendly http://freshtraffic.ca/so-is-your-website-mobile-friendly/ Tue, 17 Mar 2015 17:19:13 +0000 http://freshtraffic.ca/?p=2482 Have a strong adaptable website. When building a website, the most important thing to keep in mind is how the target audience will interact with it. Most small local businesses are selling to local consumers who live on-the-go. This means...

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Have a strong adaptable website.

iphone-770x433When building a website, the most important thing to keep in mind is how the target audience will interact with it. Most small local businesses are selling to local consumers who live on-the-go. This means their primary resource is a smart phone. As of April 21st, Google has announced that it will not display sites in mobile search results that are not mobile friendly. With mobile searches now overtaking desktop searches in 2015, this means having a site that is not mobile friendly could result in a loss of 50% of visibility in search.

To compliment mobile-friendliness, websites should be in a content management system that is easy to adapt, like WordPress. This is because analytics should dictate updates and revisions to a site on a regular basis. A good philosophy is that a good website can be built in a few weeks, while a great website is never done being built. So every website should be easy to update for user experience.

Is Your Site Mobile-Friendly? If Not, Say Goodbye to Google

In one of the biggest shifts in mobile search engine optimization, Google has announced a change to its algorithm that could have a massive impact on small businesses.

Beginning on April 21st, Google will no longer list non-mobile websites in mobile search results. On the other hand, websites with mobile functionality will see a big boost in their search rankings. This anticipates what we’ve already known about the future of the mobile space: rapid growth and a massive increase in user adoption over the next few years.

However, there are steps you can take to prevent you from falling off the digital map. To ensure your site is mobile friendly, Google has a free mobile-friendly test to show how your site looks on smartphones and tablets. It’ll explain the issues that are preventing your site from being easily viewable on mobile devices and offers directions on how to fix them.

There are all-in-one solutions to migrating your site to responsive design templates in WordPress or Squarespace, but your webmaster or designer should be working towards ensuring your website works on every platform. If you’re lost, Google has a guide to mobile-friendly sites here.

If these tools have raised a few red flags, it’s time to hit the panic button. This will be a big shift for a lot of websites and if yours is more than a couple of years old, now’s the time for an upgrade. Call us for help.

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Consumers Trust Search Engines the Most! http://freshtraffic.ca/consumers-trust-search-engines/ Mon, 09 Feb 2015 23:10:44 +0000 http://freshtraffic.ca/?p=2460 Search engines are increasingly filling a key role in meeting consumer information needs. According to a November 2014 study by Eldman.com, search engines have surpassed the traditional media (TV, Newspapers, etc) as the most trusted source worldwide by consumers with...

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trustSearch engines are increasingly filling a key role in meeting consumer information needs. According to a November 2014 study by Eldman.com, search engines have surpassed the traditional media (TV, Newspapers, etc) as the most trusted source worldwide by consumers with 64% of Internet users trusting search engines the most for gathering information. In addition, nearly half of the study said that they trust social media for news and information – a gain from 45% the previous year.

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