Fresh Traffic » google http://freshtraffic.ca SEO Services & Digital Marketing Firm Tue, 16 Jun 2015 16:48:03 +0000 en-US hourly 1 Online Marketing Needs Content Tips http://freshtraffic.ca/internet-marketing/online-marketing-needs-content-tips/ http://freshtraffic.ca/internet-marketing/online-marketing-needs-content-tips/#comments Thu, 11 Jun 2015 11:44:46 +0000 http://freshtraffic.ca/?p=2542 We all know search engines love great content, more so now than ever, as part of your online marketing effort along with SEO, Search Engine Marketing and a social media presence, here are a few tips to generating that quality, relevant...

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contentWe all know search engines love great content, more so now than ever, as part of your online marketing effort along with SEO, Search Engine Marketing and a social media presence, here are a few tips to generating that quality, relevant content and sharing it in a way that bolsters your online presence.

  • Create a Blog

I believe that every website in 2015 should have a blog incorporated. Whether you call it a blog, latest news or featured stories doesn’t much matter, but it definitely needs to be part of your website. A blog post can be as simple as a recently-completed project with a brief description of the client’s needs, the product used and some before and after pictures. A post can also be a properly shared article that you have read that would be educational or entertaining to your target audience. The important thing is to create a place on your website dedicated to housing all of the great content.

Create Keyword-Friendly Posts

Once you start creating and sharing content, it’s important to look for ways to integrate relevant keywords and phrases into your posts. For example, if you’re writing about how window film help prevent the fading of furniture, look for ways to integrate things like faded hardwood floor, sun-damaged couch, etc. Use these keywords and phrases in a way that the post reads smoothly and doesn’t sound like you’re trying too hard to insert the terms. It should read well and be fluid, but with an eye toward being as keyword rich as possible.

  • Share Your Post Online

Finally, after you’ve created some informative, entertaining and keyword-rich content, it’s time to share it with the online world. Rather than copying and pasting the link directly onto Facebook or another social media platform, share the post from your blog. It’s also important to post the information on your social media business pages and the online groups of which you are a part. In addition to just sharing the link, write a couple sentences to create an interest for the post so that people to want to click the link. This strategy feeds your social media pages and makes you a thought leader in online groups.

Finally, after doing all this, it will help drive traffic back to your website!

I hope this post helps you see the importance of not only generating good content, but how imperative it is that you integrate a blog on your website to act as a “home base” for this content. This will not only make your website more credible once someone is there, it will serve to improve your company search results and drive more people to your website.

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Google ups user privacy controls with My Account http://freshtraffic.ca/google/google-ups-user-privacy-controls-with-my-account/ http://freshtraffic.ca/google/google-ups-user-privacy-controls-with-my-account/#comments Mon, 01 Jun 2015 14:01:45 +0000 http://freshtraffic.ca/?p=2532 Google has launched new privacy and security hub My Account, designed to make it clear to users where and why their data is being stored.   The revamped dashboard is accessible to those who are do not have or are...

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googlemyaccount

Google has launched new privacy and security hub My Account, designed to make it clear to users where and why their data is being stored.

 

The revamped dashboard is accessible to those who are do not have or are not signed into a Google account for the first time, covering security settings, personal information and privacy and other account preferences.

Users can adjust their security levels for everyday Google activities easily, including whether they want to block specific advertisers from their search results, control the kind of personal information which is linked to your Google account and your stored location data.

Google stated it wanted to make the controls simple to use and accessible in order to help users better safeguard their data and protect their privacy online.

Users can also check the answers to frequently-asked questions, including whether Google sells your personal information and what it does with the collected data, as well as copy content from their account to be used in other services.

The news comes in the wake of Google announcing new app permissions for Android developers at its annual I/O developers conference in San Francisco.

Users have been given new powers to grant permissions within apps, meaning the requests will be triggered contextually and give the option for permission to be denied.

 

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How did Google’s change affect you? http://freshtraffic.ca/google/how-did-googles-change-affect-you/ http://freshtraffic.ca/google/how-did-googles-change-affect-you/#comments Wed, 22 Apr 2015 12:53:13 +0000 http://freshtraffic.ca/?p=2518 How did Google’s change affect you? Yesterday, Google implemented a huge search change that affected everyone – especially small business owners. If a website is not mobile friendly, Google will rank it lower than a similar website that is mobile...

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How did Google’s change affect you? Yesterday, Google implemented a huge search change that affected everyone – especially small business owners. If a website is not mobile friendly, Google will rank it lower than a similar website that is mobile responsive. With first page search results being the most important part of a small business’s online presence, you need to ensure that your website is mobile ready.

google test

 

 

Take Google’s mobile-friendly test: To be considered mobile-friendly you need: 1. Text that is readable without zooming 2. Content that auto re-sizes to fit the screen 3. Mobile supported software 4. Easy to tap links Stay on the first page with a mobile site: With the more and more consumers using mobile devices, it’s essential to your business’s success to have a mobile responsive website. 

Stay on the first page with a mobile site: With the more and more consumers using mobile devices, it’s essential to your business’s success to have a mobile responsive website. Need help? Call us today.

 

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Google’s mobile-friendly algorithm update http://freshtraffic.ca/seo/googles-mobile-friendly-algorithm-update/ http://freshtraffic.ca/seo/googles-mobile-friendly-algorithm-update/#comments Fri, 17 Apr 2015 15:27:49 +0000 http://freshtraffic.ca/?p=2513 Google’s mobile-friendly algorithm update will impact the following. Mobile search results delivered on mobile devices. Search results on desktop devices are not affected by the mobile-friendly algorithm update. So if your site fails the mobile-friendly test and is demoted in...

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Google’s mobile-friendly algorithm update will impact the following.

  • Mobile search results delivered on mobile devices. Search results on desktop devices are not affected by the mobile-friendly algorithm update. So if your site fails the mobile-friendly test and is demoted in mobile rankings, your desktop rankings will not be affected.
  • Any page on any site that does not pass Google’s mobile friendly test. The key here is passing Google’s Mobile-Friendly Test. It doesn’t matter if your developers or your agency or your marketing director says that your site is mobile friendly. Only Google’s pass-fail test determines if your pages are mobile friendly, and that in turn determines if your pages will receive a rankings boost or demotion.
  • Individual pages on each site, not the entire site as a whole. If a single page, template or section of the site fails the mobile friendly test, the rest of the site is not affected. This is good news if only part of your site is noncompliant. The algorithm judges each page individually every time it’s crawled, and applies the rankings boost or demotion depending on what it finds.
  • Pages benefit from rankings boost as they become mobile friendly. Because the algorithm is applied page-by-page with every crawl, newly mobile-friendly pages will be eligible for the rankings boost the next time Googlebot crawls that page. And because the algorithm is applied page-by-page, individual pages or templates or sections of the site can become mobile friendly on different timelines and begin to benefit without waiting for the entire site to be mobile friendly.

This could be especially important if your home page, say, received 99 percent of your mobile search traffic. Perhaps it would make sense to focus on a mobile solution for the home page, launch it, and then begin to work on the rest of the mobile site. Yes, there would be some temporary usability issues with the divergent mobile experience, but depending on the decrease in mobile search traffic it might be worth the risk.

  • Every site, worldwide. Oftentimes Google rolls an algorithm update out in the U.S. first, then to other English-speaking countries, and then to countries that require further translation. Google’s mobile-friendly algorithm update is rolling out worldwide over a period of a week. By April 28, searchers around the world should see changes in the mobile search results, and ecommerce sites around the world may begin to see changes in their mobile organic search traffic from Google.

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So is your website mobile friendly http://freshtraffic.ca/google/so-is-your-website-mobile-friendly/ http://freshtraffic.ca/google/so-is-your-website-mobile-friendly/#comments Tue, 17 Mar 2015 17:19:13 +0000 http://freshtraffic.ca/?p=2482 Have a strong adaptable website. When building a website, the most important thing to keep in mind is how the target audience will interact with it. Most small local businesses are selling to local consumers who live on-the-go. This means...

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Have a strong adaptable website.

iphone-770x433When building a website, the most important thing to keep in mind is how the target audience will interact with it. Most small local businesses are selling to local consumers who live on-the-go. This means their primary resource is a smart phone. As of April 21st, Google has announced that it will not display sites in mobile search results that are not mobile friendly. With mobile searches now overtaking desktop searches in 2015, this means having a site that is not mobile friendly could result in a loss of 50% of visibility in search.

To compliment mobile-friendliness, websites should be in a content management system that is easy to adapt, like WordPress. This is because analytics should dictate updates and revisions to a site on a regular basis. A good philosophy is that a good website can be built in a few weeks, while a great website is never done being built. So every website should be easy to update for user experience.

Is Your Site Mobile-Friendly? If Not, Say Goodbye to Google

In one of the biggest shifts in mobile search engine optimization, Google has announced a change to its algorithm that could have a massive impact on small businesses.

Beginning on April 21st, Google will no longer list non-mobile websites in mobile search results. On the other hand, websites with mobile functionality will see a big boost in their search rankings. This anticipates what we’ve already known about the future of the mobile space: rapid growth and a massive increase in user adoption over the next few years.

However, there are steps you can take to prevent you from falling off the digital map. To ensure your site is mobile friendly, Google has a free mobile-friendly test to show how your site looks on smartphones and tablets. It’ll explain the issues that are preventing your site from being easily viewable on mobile devices and offers directions on how to fix them.

There are all-in-one solutions to migrating your site to responsive design templates in WordPress or Squarespace, but your webmaster or designer should be working towards ensuring your website works on every platform. If you’re lost, Google has a guide to mobile-friendly sites here.

If these tools have raised a few red flags, it’s time to hit the panic button. This will be a big shift for a lot of websites and if yours is more than a couple of years old, now’s the time for an upgrade. Call us for help.

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Consumers Trust Search Engines the Most! http://freshtraffic.ca/internet-marketing/consumers-trust-search-engines/ http://freshtraffic.ca/internet-marketing/consumers-trust-search-engines/#comments Mon, 09 Feb 2015 23:10:44 +0000 http://freshtraffic.ca/?p=2460 Search engines are increasingly filling a key role in meeting consumer information needs. According to a November 2014 study by Eldman.com, search engines have surpassed the traditional media (TV, Newspapers, etc) as the most trusted source worldwide by consumers with...

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trustSearch engines are increasingly filling a key role in meeting consumer information needs. According to a November 2014 study by Eldman.com, search engines have surpassed the traditional media (TV, Newspapers, etc) as the most trusted source worldwide by consumers with 64% of Internet users trusting search engines the most for gathering information. In addition, nearly half of the study said that they trust social media for news and information – a gain from 45% the previous year.

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Microsoft may have found the perfect way to cap Google at the knees http://freshtraffic.ca/google/microsoft-may-found-perfect-way-cap-google-knees/ http://freshtraffic.ca/google/microsoft-may-found-perfect-way-cap-google-knees/#comments Fri, 30 Jan 2015 02:25:31 +0000 http://freshtraffic.ca/?p=2447 Google’s Android platform has basically become to smartphones what Windows has long been for desktop computers and laptops — that is, it’s the dominant player in terms of raw market share. Microsoft is obviously not happy that it missed the...

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Google’s Android platform has basically become to smartphones what Windows has long been for desktop computers and laptops — that is, it’s the dominant player in terms of raw market share. Microsoft is obviously not happy that it missed the boat on the smartphone revolution but it may have come up with an ingenious way to undermine Google’s control over Android.

Full Story Here

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