internet marketing – Fresh Traffic http://freshtraffic.ca Winnipeg SEO Services & Digital Marketing Firm Fri, 23 Sep 2016 15:21:15 +0000 en-US hourly 1 New digital marketing strategies http://freshtraffic.ca/new-digital-marketing-strategies/ Thu, 05 May 2016 02:34:00 +0000 http://freshtraffic.ca/?p=2633 As more and more Canadians rely on the Internet to make buying decisions, local businesses will need a stronger online presence in order to remain competitive in their markets. This is the reality of doing business in the digital age, If a...

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Digital mediaAs more and more Canadians rely on the Internet to make buying decisions, local businesses will need a stronger online presence in order to remain competitive in their markets.

This is the reality of doing business in the digital age, If a business can’t be found online or have an online presence they lose that competitive edge.

Good websites” with great SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are rewarded with higher search engine results. When a consumer is looking for a specific product or service, you want your business to be one of the top 10 or better still the top five in results.

“If your business website is not mobile friendly, for example, when people have to pinch and squeeze to see anything on their phones, search engines like Google punish them by not showing them high in results. And then if the poorly ranked business does manage to get a click, the consumer will likely abandon them because the experience is not user friendly.”

Here at Fresh we provide clients with innovative marketing strategies that will help them reach their target audience,From creating websites to  planning and implementing Facebook, Google AdWords and targeted digital display campaigns across the web.

Our goal is to partner with local business and help them identify their needs, plan and then implement marketing strategies with them,we want to create successful strategies based on our customers explicit needs to help them build strong businesses.

Looking to take the next step? then contact us today, we are here to help.

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Yellow Pages & Free Press – Why They Don’t Work for SEO – Final Chapter http://freshtraffic.ca/yellow-pages-free-press-why-they-dont-work-for-seo-final-chapter/ Tue, 02 Feb 2016 15:42:29 +0000 http://freshtraffic.ca/?p=2607 Habits are hard to break. Some more than others. I suppose its the change itself that is the really difficult part.  Then in walks your Yellow Pages or Free Press rep.  Ahhh.  A familiar face in the new world of...

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Habits are hard to break.

Some more than others.

I suppose its the change itself that is the really difficult part.  Then in walks your Yellow Pages or Free Press rep.  Ahhh.  A familiar face in the new world of Interwebs, Likes and mobile devices.  Your cheque for marketing services practically writes itself as you’ve been paying 1 or both of these entities since your Pappy’s Pappy’s Pappy started this business moons ago.

At one point these products made sense.  How else could a consumer quickly locate a list of plumbers or car dealers to consider doing business with?  These were a person’s only options:

“I want a car.  Let’s see what mad deals are being advertised in the Free Press.  Even better – I’ll go to their “Auto” section, which I know will provide me all I need to know about the world of cars in Winnipeg.”

 

“Uh oh…my toilet is overflowing.  Better grab the Yellow Pages and look up a plumber!”

Yep, that’s how it was done.  Old faithfuls.
But when was the last time you did this?  Bet its been a while – unless?…
you fell you into a well and lost phone reception and thankfully landed on a stack of old Yellow Page directories and Free Press issues that cushioned your fall and allowed you to make a fire to keep you warm and send smoke signals till you were rescued.
Other than that common experience, I’m guessing you no longer reach for these past resources when you are in need of a product or service. Do you think your customers do?

So – why are you still so quick to pay them to handle your marketing?

The answer – better the devil you know.  And that’s exactly what they’re banking on.  Why else have they changed their tune to suddenly be “internet marketers”?  Because they know you’re used to writing them a cheque.

I know there is a part of you – deep in the pit of your stomach that can’t help but ask “do they really know what they’re doing?  How can they make me a leader online if they are open to working with my competitors?

 “Free that inner voice!  Let them soar to the surface.  That is Dr. Reason trying to smack you into reality.  Yellow Pages and Free Press are simply preying on Winnipegger’s reluctance to change.

Tell me if this sounds familiar:

“How about I give you a full page ad for the price of a 1/4 page ad if you try out our internet marketing services for the year?”

To which you reply:

“Oooo…wow!  I used to pay a whack of cash for that size ad.  Now I’m getting that and internet marketing.  I should go buy a lottery ticket.”

You should because you’ll lose that money too.  At least these two transactions will have something in common.

Quit falling victim to your fear of the internet by using old media as your bridge

This is exactly what they are preying on.  All they want is your money – that’s why you haven’t seen the same sales rep 2 years in a row.  Because they churn em and burn em – there’s no relationship with your business- they don’t care if you succeed – they don’t care if they already are working with 2 other direct competitors of yours – they only care about your money.

Its time to break your buying habit.
Meet new faces.
Kick fears ass.
Trust me – you’ll be just fine

Written by DG Hercules

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Yellow Pages & Free Press – Why They Don’t Work for SEO – Part 2 http://freshtraffic.ca/yellow-pages-free-press-why-they-dont-work-for-seo-part-2/ Wed, 27 Jan 2016 03:05:10 +0000 http://freshtraffic.ca/?p=2604 In Part 1 we looked at the problem of exclusivity in relation to the SEO services provided by Yellow Pages and the Free Press.  The problem being they can’t offer it.  Both organizations have business models reliant on pulling dollars...

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In Part 1 we looked at the problem of exclusivity in relation to the SEO services provided by Yellow Pages and the Free Press.  The problem being they can’t offer it.  Both organizations have business models reliant on pulling dollars from as many companies in an industry as possible.  

Hmmmm…so how do they make any one company a leader?  


The short answer is they can’t.  The long answer is they can by selling “preferred listings” on their own competing sites…. but ….just for a very short period of time as they’ll need to rotate all your competitors in top positions – as well as you – since they too pay for this luxury marketing service.  What a glorious opportunity to squeeze a few more dollars out of their customers, masking their advertising model’s deficiency as an advantage…at least momentarily anyway.  

These guys should really be in Cirque de Soleil with such mad juggling skills.

Yes – both Yellow Pages and the Free Press have websites that compete against you as a business.  In the case of the Yellow Pages, its across every industry; with the Free Press its only the most active marketing industry in Winnipeg – Auto sales.  

Free Press Auto Section:
Its not enough that almost every daily issue relies on the pockets of dealers to fill the advertising positions in the paper, but on top of this monetary dependency, the Free Press also built a whole website section for selling cars AND actively invest to make sure it lists in top positions on the search engines for anyone looking in Winnipeg.  

Yellowpages.ca:
Their entire site is a directory listing you and your competitors AND they actively invest to ensure that their yellowpages.ca lists in top positions on the search engines.  They use this as a way to sell you their “SEO” services.  “Look at how good we list.  You should pay for preferred listings on our site, so you get seen ahead of your competitors.” Would make sense if they didn’t have 50 reps running around selling the same promise to anyone with a cheque book. 

 

Then why would Free Press and Yellow Pages call on my business to sell me SEO services?  
 
I’ll let you answer this one for yourself.
 
Next up – Part 3:  Breaking the Habit 

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Yellow Pages & Free Press – Why They Don’t Work for SEO – Part 1 http://freshtraffic.ca/%ef%bb%bfyellow-pages-free-press-why-they-dont-work-for-seo-part-1/ Wed, 27 Jan 2016 03:00:20 +0000 http://freshtraffic.ca/?p=2601 So…you’ve ran a business in Winnipeg for over 10 years.  That means you’ve experienced the entry of the internet and are realizing it’s affects on your sales and marketing.  Like most Winnipeggers, you struggle with change. Not a slight –...

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So…you’ve ran a business in Winnipeg for over 10 years.  That means you’ve experienced the entry of the internet and are realizing it’s affects on your sales and marketing.  Like most Winnipeggers, you struggle with change.

Not a slight – just a reality.  Along comes the reps for Yellow Pages and/or Free Press, that organization you’ve always trusted with your marketing dollars…except suddenly they’ve changed their tune.  They are now internet marketers.  But what about print?

Your Spidey senses start to tingle – “Why are these guys selling me internet marketing?  How is this related?”

Good question.  The answer is your money.  That is the only relative part of this equation.  You’ve always given it to them for marketing and that’s what they’re banking on.

So let’s dive deeper into why you should follow your senses.

Part 1:  Exclusivity

Internet marketing – and specifically SEO – is based on making your company’s website top in your market on the search engines for whatever service or product your provide.  Let’s use the car industry as our example – a golden nugget for both Yellow Pages & Free Press.

Traditionally (and sadly still in some cases) dealers  scramble to buy the largest & loudest ads to try and scream their promotion ahead of all the other dealers that are advertising in the same directory or newspaper because – traditionally – that’s where consumers looked.  Dealers didn’t have a website to sell their vehicles, so they relied on these mediums to tell their story.  And with drool brimming – these orgs ate up the marketing dollars.

But now dealers have a website to push their promotions and they have the net to be found by consumers.  Any dealer can build a site, and there is next to no cost aside from hosting to have a presence on the web.  The big advantage here is that once a consumer is on your site, they are not being enticed by other dealers’ promotions.  You have an isolated opportunity to sell.  Exclusive ears & eyes.  But this is only part of the exclusivity I am referring to.

Now to awaken your senses – how can the Yellow Pages or Free Press offer you any level of exclusivity marketing online?  The answer is they can’t or they wouldn’t exist anymore.  Their whole business model is based on pitting you and your competitors against each other in a closed environment that they control, in turn, milking dollars out of you by talking about how big Jim’s ad is going to be and that you better go big too or you won’t be seen.

Its time to listen to your senses.  Neither the Free Press nor the Yellow Pages can provide you exclusive service to make you a leader online.  They will work with your competitors, they will promise you all that they will make your websites leaders on Google, but you know better.  How can they make 5 car dealerships #1?  They can’t and they never will because they are in the business of MASS MARKETING.

In Part 2 we explore the fact that they directly compete against you with their own products in your industry.

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Online Marketing Needs Content Tips http://freshtraffic.ca/online-marketing-needs-content-tips/ Thu, 11 Jun 2015 11:44:46 +0000 http://freshtraffic.ca/?p=2542 We all know search engines love great content, more so now than ever, as part of your online marketing effort along with SEO, Search Engine Marketing and a social media presence, here are a few tips to generating that quality, relevant...

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contentWe all know search engines love great content, more so now than ever, as part of your online marketing effort along with SEO, Search Engine Marketing and a social media presence, here are a few tips to generating that quality, relevant content and sharing it in a way that bolsters your online presence.

  • Create a Blog

I believe that every website in 2015 should have a blog incorporated. Whether you call it a blog, latest news or featured stories doesn’t much matter, but it definitely needs to be part of your website. A blog post can be as simple as a recently-completed project with a brief description of the client’s needs, the product used and some before and after pictures. A post can also be a properly shared article that you have read that would be educational or entertaining to your target audience. The important thing is to create a place on your website dedicated to housing all of the great content.

Create Keyword-Friendly Posts

Once you start creating and sharing content, it’s important to look for ways to integrate relevant keywords and phrases into your posts. For example, if you’re writing about how window film help prevent the fading of furniture, look for ways to integrate things like faded hardwood floor, sun-damaged couch, etc. Use these keywords and phrases in a way that the post reads smoothly and doesn’t sound like you’re trying too hard to insert the terms. It should read well and be fluid, but with an eye toward being as keyword rich as possible.

  • Share Your Post Online

Finally, after you’ve created some informative, entertaining and keyword-rich content, it’s time to share it with the online world. Rather than copying and pasting the link directly onto Facebook or another social media platform, share the post from your blog. It’s also important to post the information on your social media business pages and the online groups of which you are a part. In addition to just sharing the link, write a couple sentences to create an interest for the post so that people to want to click the link. This strategy feeds your social media pages and makes you a thought leader in online groups.

Finally, after doing all this, it will help drive traffic back to your website!

I hope this post helps you see the importance of not only generating good content, but how imperative it is that you integrate a blog on your website to act as a “home base” for this content. This will not only make your website more credible once someone is there, it will serve to improve your company search results and drive more people to your website.

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SEO – You don’t have to love it – you just have to do it! http://freshtraffic.ca/seo-you-dont-have-to-love-it-you-just-have-to-do-it/ Tue, 31 Mar 2015 18:05:42 +0000 http://freshtraffic.ca/?p=2505 Do the letters S, E, and O strike fear in your heart? When people talk about keyword research or link building, do you want to hide under a rock? Not everyone is a fan of SEO, and that’s okay. Many business...

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Do the letters S, E, and O strike fear in your heart? When people talk about keyword research or link building, do you want to hide under a rock?

Not everyone is a fan of SEO, and that’s okay. Many business owners are (understandably) more interested in performing core tasks related to their business; and while most would love to have more search engine traffic, the specifics of how to get it may feel like a bit of a mystery.

This post will give even the most SEO-indifferent or SEO-hating business owners a palatable strategy for improving their search rankings. You don’t have to love it – you just have to do it!

Step 1: Understand The Basics of SEO

In my experience and as I’ve been doing a lot of SEO, people who think they hate SEO often have a skewed idea of what SEO actually is. They think it’s all very technical (too technical), and that there’s some kind of secret SEO formula they need to learn. And not only do they not have time to learn this formula, they have no interest in learning it.

I get it. So let me give you a very short, to-the-point overview of what SEO really is, and why it’s not worth hating: SEO is simply letting the search engines know what your content is about. That’s it. While there are technical elements to it, almost anyone can understand and implement the basics. And the basics are often enough to get you increased search rankings.

Assuming you now hate SEO slightly less, it’s time to move on to step 2. Here

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Consumers Trust Search Engines the Most! http://freshtraffic.ca/consumers-trust-search-engines/ Mon, 09 Feb 2015 23:10:44 +0000 http://freshtraffic.ca/?p=2460 Search engines are increasingly filling a key role in meeting consumer information needs. According to a November 2014 study by Eldman.com, search engines have surpassed the traditional media (TV, Newspapers, etc) as the most trusted source worldwide by consumers with...

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trustSearch engines are increasingly filling a key role in meeting consumer information needs. According to a November 2014 study by Eldman.com, search engines have surpassed the traditional media (TV, Newspapers, etc) as the most trusted source worldwide by consumers with 64% of Internet users trusting search engines the most for gathering information. In addition, nearly half of the study said that they trust social media for news and information – a gain from 45% the previous year.

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13 SEO Tips http://freshtraffic.ca/13seo-tips/ Wed, 21 Jan 2015 05:10:45 +0000 http://freshtraffic.ca/?p=2441 Confusing PPC (Pay Per Click) with SEO Google have made the ‘ad’ sign less prominent these days so it’s easy for users to think that the PPC ad that they are clicking on is the first organic search result that...

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  1. Confusing PPC (Pay Per Click) with SEO

Google have made the ‘ad’ sign less prominent these days so it’s easy for users to think that the PPC ad that they are clicking on is the first organic search result that comes up. It is therefore recommended that a brand bids on their brand term in order to avoid competitors leveraging the user’s wrong assumption.

In the event that both you and your competitor bids on your brand term, your ad will more likely get displayed over theirs as you have more relevancy.

  1. Expecting SEO results to take immediate effect for new sites

When launching a brand new website, it is quite a common misconception that one’s SEO efforts will take effect immediately. However, a site’s history is also taken into account, for which the new site will have none.

Therefore, you should engage in some PPC activity to bolster the visibility of your new website for the first few months until your SEO activity start to show results. You can monitor the status of your SEO activities with tools like SEO PowerSuite’s Domain Analysis.

  1. Falling for cheap SEO services who use black hat techniques

Cheap and quick SEO solutions are almost always the ones who engage in black hat techniques. These are aggressive SEO tactics which usually doesn’t obey search engines guidelines.

Popular methods are keyword stuffing (where a certain keyword is nonsensically repeated in the content as many times as possible), using hidden text (hiding all the keywords that you stuffed so that it is not seen by the human eye e.g. making it the same color as the background) and link buying (buying links as opposed to engaging in legit link building activities).

Before engaging an SEO service or agency, be aware of the strategies and technique that they advise. If it seems too quick and easy, it may very well be fake.

  1. Considering SEO at the end of a new website build

SEO should be a key consideration to any new website project. Gone are the days where SEO is just all about link building and having proper keywords in your content. Consider having keywords in your page URLs, display an HTML and XML sitemap and implement basic HTML tags like the title tags, meta description tags and header tags.

Make sure that at least a basic SEO checklist is considered and budgeted for in your website build.

  1. Not budgeting for SEO activity

Engaging in SEO is free in practice as there is no media spend involved and showing up on search engine results is complimentary. However, there is a fair bit of effort involved in making sure that your site is engaging in as many SEO strategies for it to rank highly on the search results page.

You might want to set aside budget for an SEO tool, consultancy or agency to help you achieve a higher ranking over time. If you need to justify your SEO spending, you can utilize SEO Powersuite’s Rank Tracker tool to compare present rankings with any date in the past, e.g. when you started a new campaign, made important innovations or changed the strategy.

Quick and cheap SEO services that offer black hat solutions may be easy for a short term project, but will cost you in the long run.

  1. Skipping the keyword brainstorming phase

When buried in a project, it is often all too easy to focus on getting the content out and subsequently adding in keywords haphazardly the minute before publishing. The problem with this is that some traffic-generating keywords might be forgotten in the rush of getting content out the door.

Keyword brainstorming should therefore be given adequate time, and there various keyword generation tools that will help speed up the process. Again, Rank Tracker is a good tool that connects to your Google Analytics account, which can help to collate a decent set of keywords that are already bring traffic to your site and relevant to your pages’ content.

  1. Forgetting to address duplicate content on the site

Many brands don’t realize that their site might contain duplicate content. Examples may include the ‘About Us’ section if you have regional versions of your site, using printer-friendly versions of a URL and utilizing various URL parameters.

Options for addressing this is to use the rel=canonical tag for pages that are essentially the same. An example of this is the Professional Investors section versus the Individual Investors section on the Investec Asset Management website.

There are a lot of overlapping content on both sites, but a redirect is not possible because Individual Investors may not access some parts of the Professional Investor site due to compliance requirements.

If you have regional sites, you would also need to use the href lang tag (rel=”alternate” hreflang=”x”) to show that you have content targeted towards variants of a single language. This is useful if you have two regional sites in English, one targeting the UK and the other targeting the US.

  1. Incorporating too many PDFs on your site and forgetting to optimize them

If given the choice, always choose to display an HTML page rather than a PDF as there are more optimizable elements in an HTML page. People are also more likely to share an HTML page rather than a PDF.

However, if you do need to display PDFs on your site, make sure to use plain text as opposed to words in the form of images. Set your title in the document properties, use an SEO friendly URL (with ‘-’s separating each word) and make the file size as small as possible for optimal download speed and usability.

  1. Excessive use of Flash content

Search engines find it more difficult to read any content that is not in HTML format. If you use Flash content, it will be harder to rank in the search engine results page.

Always make sure that content you want to rank has an equivalent HTML format. You may also want to replace Flash functionality on your site using HTML5 techniques.

  1. Ignoring social elements

Social elements are factors that can increase your ranking, so make sure that you have a social presence, share your articles through your social channels and gain references from social accounts that have good reputations.

  1. Having thin content

In 2011, Google rolled out an update called ‘Panda’ which downgraded ‘thin’ or ‘shallow’ content, so make sure content on your site is well written and user-friendly. If your site is image heavy, make sure you apply descriptive alt tags.

  1. Not using proper redirects

A redirect is the process of forwarding one URL to a different URL. Some use cases of redirects include moving from an old site to a new site or redirecting from example.com to www.example.com so that users may easily find your website.

A 301 redirect is the proper way to do this as it indicates to both browsers and search engine bots that the page has moved permanently, and carry any link weighting from the original page to the new URL.

  1. Focusing on the detail instead of the bigger picture

SEO is a combination of several factors and no single factor can guarantee an increase or decrease in search ranking. Therefore, it is always best to implement the basics of SEO first and try to get your site optimized as a whole, rather than focusing on ultra specific details such as trying to assess how much more weight an H1 header tag has versus an H2 tag.

Always try to implement best practice SEO when possible and don’t lose the bigger picture when getting into the detail.

By correcting these avoidable mistakes, you can better optimize your brand’s SEO strategy to ensure you are seen and heard.

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Why The Best SEO Firms Don’t Offer Guarantees http://freshtraffic.ca/best-seo-firms-dont-offer-guarantees/ Thu, 18 Dec 2014 13:26:09 +0000 http://freshtraffic.ca/?p=2436 Hiring an SEO firm can be stressful. With prices ranging anywhere from several hundred to tens of thousands of dollars per month, depending on your specific needs, it is difficult to hear an SEO firm tell you it will take...

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Hiring an SEO firm can be stressful. With prices ranging anywhere from several hundred to tens of thousands of dollars per month, depending on your specific needs, it is difficult to hear an SEO firm tell you it will take a few months before you can expect to see results. How do you know if they’re doing real work, or ripping you off? If you’ve hired an SEO firm before and had a bad experience, you have anxiety added upon anxiety as you go through the hiring process again. In these circumstances, it is perfectly understandable that you would be attracted to the idea of a guarantee. Other service businesses, from auto mechanics to shipping companies, offer guarantees, so why wouldn’t SEO firms?

As the owner of an SEO firm, I’ve been tempted to offer guarantees myself. Don’t my clients deserve a guarantee? And wouldn’t it be great for marketing? It would help those clients who are hesitant about the risk involved with SEO to decide to use us rather than a competitor who didn’t offer a guarantee, right? But several years ago when I started researching SEO guarantees, I found reasons to be hesitant about offering one myself. The first reason can be found in my spam filter, and probably in yours, too. Here’s a view of what I see in mine:

seo-guarantee-spam

Read full story here

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Convincing Others that SEO Matters http://freshtraffic.ca/convincing-others-seo-matters/ Thu, 11 Dec 2014 00:43:30 +0000 http://freshtraffic.ca/?p=2432 SEO Matters because 91.5% of search clicks come from Page 1 For those who weren’t born during the digital boom, convincing them that their business would highly benefit from SEO – a concept they can hardly comprehend, let alone get...

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SEO Matters because 91.5% of search clicks come from Page 1

why seo mattersFor those who weren’t born during the digital boom, convincing them that their business would highly benefit from SEO – a concept they can hardly comprehend, let alone get fully behind – can be very challenging. Even more technologically savvy business owners and marketers may be convinced that their marketing strategy is working sans SEO. When speaking to potential clients about SEO, try to break it down into as simple as terms as possible (KISS), and always bring understandable data to back up controversial claims.

Then you now have to get used to facing people who are skeptics or simply think that you are wrong about what you are telling them, especially conversations with IT departments (these guys know it all, right?)  about the difference between an 302 redirect and how it’s  treated differently by search engines than a 301 redirect, it matters.

In each case, you need to learn where the person is stuck, then figure out how to get them past it using their own language and frame of reference.

There is a lot of disinformation in the world of SEO. Scammers are very common. People who just don’t know any better – that’s common, too. Stop looking for the tricks and magic wands and trust in the people who will tell you how it is.

Search Engine Optimization must be included in any marketing mix for businesses across all industries. It’s a blend of technical savvy, marketing know-how, brand management  which, unlike so many other forms of media – provides a measurable return on the investment.

It Matters.

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